This is a remote position.
About Project Slingshot
Project Slingshot is a global nonprofit organization dedicated to ending factory farming. We do this by exposing the lies, cruelty, and power of Big Ag through disruptive campaigns that cut through the noise, capture public attention, and build unstoppable momentum for change. Our work ranges from daily social content and celebrity partnerships to documentaries, PR activations, websites, fundraising materials and OOH advertising campaigns.
London was the pilot. The US is the bigger picture and we're launching in San Francisco first, expanding city by city. One US core team delivers all of it, and you build and lead that team.
You are the founding senior hire for Slingshot in the US, responsible for taking a proven playbook and making it land in American culture. This is a builder's role: in your first six months you will hire the initial US team, secure out-of-home and transit inventory in the Bay Area, adapt the creative and tone for a US audience with our Senior Leadership Team, and deliver the first San Francisco campaign launch, before expanding further.
You'll own the US campaign budget end to end: planning it, deploying it across media, production, team and agencies, and being accountable for what it delivers.
This is a remote position within the US. However, we have a strong preference for candidates based in the Bay Area considering the role responsibilities and need to be present in the Bay Area.
What you'll do
- Own the US campaign strategy and its delivery, starting with the San Francisco launch and the drumbeat campaigns that follow it.
- Recruit, lead and develop a small, exceptional US team, setting clear expectations, coaching people to do the best work of their careers, and building a culture that is bold, supportive and relentlessly focused on impact, and manage agency, media-buying, production and talent relationships.
- Lead media placement strategy across out-of-home, transit, digital and podcast channels, and negotiate with US media owners, owning the budget and making sure every dollar of spend delivers pressure.
- Adapt Slingshot's creative, tone and messaging for US audiences, running proper message testing rather than assuming London translates, including with sympathetic contacts inside the tech community.
- Build Slingshot's presence on the ground: conferences, events, partnerships and relationships across the Bay Area tech and philanthropic community, so the campaign has a human face as well as a billboard.
- Drive earned media, influencer seeding and celebrity partnerships with the support of our Chief Communications Officer and CEO.
- Work with our MEL lead to measure what matters: salience shift, decision-maker response, and the conversations and commitments the campaign generates.
- Represent Slingshot with funders, movement partners and press as the campaign's senior US voice.
- Anticipate risks, decision points and approvals early, so campaigns launch on time and land well, and spot the capacity and capability the US operation will need as it grows.
Requirements
Who we're looking for
We care about capability and judgement, not sector background. You may not have worked in animal advocacy, and that's fine with us; we value different perspectives from those who are outside of the sector.
You probably have:
- A track record running major integrated campaigns: brand, political, cultural or advocacy, at real scale and pace.
- Genuine fluency in the Bay Area and its culture, or the ability to acquire it fast. You understand why an ad that works in London might not work on the 101.
- Experience building and leading small high-performing teams from scratch.
- Strong instincts for creative work and the confidence to make calls on tone, humor and taste, plus the humility to test them.
- Comfort owning budgets, plans and outcomes, and making balanced calls at speed.
- Comfort operating with founders, funders and senior media owners, and the ability to open doors in rooms where Slingshot isn't yet known.
- Appetite for the mission. You don't need to be vegan. You do need to believe factory farming should end and be willing to say so in public.
Success looks like
By the end of the first six months: the San Francisco launch has landed hard, the founding US team is hired and performing, and Slingshot is a name the Bay Area tech and philanthropic community knows.
Within twelve months: the US campaign strategy is clear, ambitious and on track; campaigns and activations are earning attention, pressure and momentum; advertising and marketing spend is coordinated, cost-effective and demonstrably working; the US team is thriving with clear priorities and strong delivery; and Slingshot is visible and connected across the US movement, with the next city in planning.
Benefits
The practical details
- Location: San Francisco Bay Area preferred, with regular presence in the city and travel to London initially and to future US campaign cities.
- Reports to: Chief Executive Officer and the Co-Founder & President
- Scope note: this role owns campaigns, marketing and the US team; US entity operations, legal and finance are supported by our US operations function, so you can stay pointed at the campaign.
- Compensation: Annual base salary ranges are determined based on the location of the successful candidate. For candidates in the San Francisco Bay Area, or NYC Metropolitan Area, the salary range is $130,000-$150,000. For candidates in other high-cost metro areas, the salary range is $120,000-$140,000. For all other US locations, the salary range is $110,000-$125,000.
- Benefits: Paid time off, paid holidays, medical insurance options
- Hire Date: As soon as possible
The application process
- Step 1: submit your application here - if you wish to include a cover letter, please submit with your resume as one document
- Step 2: our team will review all applications and arrange initial screenings
- Step 3: shortlisted candidates will be invited to multiple round interviews
Equal employment opportunities
Project Slingshot is an equal opportunity employer. We strongly encourage applications from people of all backgrounds, identities, and lived experiences. We are committed to fostering an inclusive, respectful, and harassment-free environment where everyone feels valued and supported to do their best work. If you are interested in this role but do not meet every requirement listed, we still encourage you to apply.
Skills Required
- Track record running major integrated campaigns (brand, political, cultural, or advocacy) at scale and pace.
- Experience leading and building small high-performing teams from scratch.
- Experience planning and owning media placement strategy across out-of-home, transit, digital, and podcast channels and negotiating with media owners.
- Comfort owning budgets, plans and outcomes, and making balanced calls at speed.
- Strong instincts for creative work, confidence to make calls on tone/humor/taste, and humility to run testing.
- Experience operating with founders, funders and senior media owners and ability to open doors in new rooms.
- Experience driving earned media, influencer seeding and celebrity partnerships.
- Genuine fluency in the Bay Area and its culture, or ability to acquire it quickly.
- Appetite for the mission and willingness to publicly state opposition to factory farming.
- Preference for being based in the San Francisco Bay Area with regular in-person presence.
- Experience working with measurement/MEL leads to define and measure campaign impact (salience, decision-maker response).
What We Do
Project Slingshot is a global nonprofit organization dedicated to ending factory farming. It uses investigative work, disruptive campaigns, social content, documentaries, public relations, celebrity partnerships, websites, fundraising materials, and out-of-home advertising to expose industrial agriculture’s practices and influence public opinion. The organization operates internationally, with campaigns designed to build momentum for systemic change in food production and animal welfare.
