US Channel Marketing Manager

Job Overview

GW&K Investment Management seeks an experienced Channel Marketing Manager to lead the development and execution of integrated marketing campaigns, including driving new content development, coordinating webinars/events and managing partner materials submissions. This individual will directly drive the growth and success of key distribution channels, including RIAs, broker-dealers, and wirehouses, by facilitating engagement and supporting business objectives.

This role will be responsible for increasing advisor engagement and accomplishing channel objectives through multi-channel  marketing initiatives. Success in this position will have a measurable impact on advancing business priorities in collaboration with the broader marketing team.

The Channel Marketing Manager will work closely with National Accounts and Sales teams to align marketing programs with distribution priorities, while serving as the primary liaison between advisory distribution channels and GW&K’s marketing organization.

This role will play a key part in developing and evolving GW&K’s advisory channel marketing efforts. Responsibilities include expanding digital engagement, enhancing advisor-facing campaigns, and building GW&K’s channel function as the business continues to grow.

Key Responsibilities:

• Lead the planning and execution of integrated marketing campaigns aligned to channel priorities
• Define channel-specific marketing approaches, including target audiences, messaging, and campaign strategies, in collaboration with Marketing and Business Development
• Partner with digital, social, creative and content teams to deliver cohesive, cross-channel campaigns
• Work closely with National Accounts and Sales to support platform initiatives, partner campaigns, and advisor outreach
• Serve as the primary point of contact for advisory channel marketing needs, ensuring alignment across stakeholders
• Support and enhance sales enablement efforts, including content development, effective use of tools such as Seismic and LinkedIn as well as ensuring the delivery of campaign intelligence to support sales efforts
• Monitor trends across the U.S. wealth channel landscape and apply insights to refine channel marketing efforts
• Manage campaign execution, including timelines, deliverables, and cross-functional coordination
• Oversee compliance submission and approval processes for marketing materials  at sponsor firms’ compliance.
• Track and analyze campaign performance, providing relevant insights and recommendations to improve effectiveness
• Contribute to the development of reporting systems that track progress against engagement and business objectives

Qualifications:

• Proven track record of developing and executing integrated, multi-channel marketing strategies within channels (RIA, broker-dealer, wirehouse)
• Bachelor’s degree in Marketing, Communications, or a related field. Equivalent professional experience is also acceptable.
• 7–10+ years of experience in investment management marketing or distribution. Experience with separately managed account distribution is preferred.
• Demonstrated ability to manage campaigns, priorities, and stakeholders in fast-paced settings. Highly organized and attentive to detail.
• Experience partnering with Sales and National Accounts to support distribution initiatives, advisor engagement, and growth objectives
• Solid understanding of channel dynamics, including platform relationships and advisor-facing marketing approaches
• Working knowledge of marketing and compliance requirements when executing campaigns with wirehouses and broker-dealers
• Experience using marketing and sales enablement tools such as Microsoft Dynamics, HubSpot, Seismic, and LinkedIn. Ability to leverage data and analytics to inform decision-making.

What Success Will Look Like:

• Deliver and execute integrated campaigns aligned to channel priorities
• Increase advisor engagement across key distribution channels
• Build strong partnerships with Sales, National Accounts, Marketing and Compliance teams
• Present actionable insights through campaign reporting and performance analysis
• Establish scalable processes to support ongoing channel marketing efforts

This role is based in our Boston office on a hybrid schedule - 4 days per week in-office, 1 day per week remote. 

The actual base salary is dependent on several variables including but not limited to education, experience, skills, and geography. In addition, GW&K employees may be eligible for a discretionary bonus and/or commission, which is based on a number of factors, including individual and firm performance.

Base Salary Range

$165,000-$180,000 USD