US BlackRock Paid Media, Vice President

About this role

The Global Paid Media team at BlackRock is seeking a results-driven paid media expert to lead U.S. paid media initiatives. This role will sit in the Global Paid Media team within Global Marketing & Digital Wealth, and will be responsible for driving paid media strategy and execution, ensuring that our activations are fit for purpose and contribute to the growth of our businesses.

This role will require the ability to translate business priorities into paid media activations, partner with agencies to execute cross-channel campaigns, and deliver measurable impact.

This individual will sit at the intersection between paid media, audience marketing teams, global marketing and business partners. They will be expected to support integrated campaign strategies and serve as the liaison for paid media among creatives, product marketers, analytics, research and insights, and other partners. They will be required to consult and collaborate with a number of internal and external stakeholders, and therefore will need to have supremely effective communication skills.

As this role sits within the Global Paid Media team, this individual will also contribute to global priorities through educating partners, socializing learnings and insights, and facilitating connectivity worldwide.

Key Responsibilities:

• Partner with a variety of internal stakeholders to understand the industry landscape, business priorities, and how marketing and media can contribute as a growth driver
• Drive end-to-end campaign management in partnership with our media agency:
  • Briefing: partner with audience marketing teams to align on brand health and business goals, to translate into paid media KPIs
  • Audience development: working with our agencies, audience marketing teams and analytics, research and insights to develop our understanding of our target audience
  • Media consumption habits: work with our agencies to crystallize how we reach the audience using paid media channels and tactics
  • Channel strategy and tactical approach: develop a campaign approach that takes into consideration learnings and insights from previous campaigns, audience insights, media innovations, creative and measurement
  • Reporting and optimizations: be fastidious about reviewing and socializing performance, understanding what’s working and what isn’t, collaborating on media and creative recommendations to optimize, and driving improved ROI
• Set up our campaigns to be strategically sound, while allowing for – and planning for – the agility that our industry requires
• Connect the dots with other marketing and business stakeholders to apply our learnings and insights to improve aspects of the user journey outside of just the paid media ecosystem
• Maintain strong relationships with our agencies, publishers and other vendors to ensure we are thinking outside of the box and pushing our partners to deliver as much value as possible
• Be willing to challenge the status quo and innovate, take a data-driven approach to improving how we work as a team and with partners

Skills and Experience Required:

• 4-6 years paid media expertise, ideally including financial services / asset management experience
• Ability to be hands-on with all aspects of the paid media planning process and manage agency partners
• Expert in paid media channels such as social, search, programmatic, digital, out-of-home, print
• Clear thinker, detail-oriented, curious about storytelling, content creation and finance and how they intersect to affect culture
• Strong communications, writing & presentation skills; able to interpret numbers and generate meaningful insights to be delivered to different audiences in relevant ways
• High energy, sense of urgency, decisiveness and able to work in fast-paced, agile environment 
• Able to operate successfully in a large and complex global corporation while possessing an entrepreneurial spirit and mindset to make things happen

For New York, NY Only the salary range for this position is USD$130,000.00 - USD$173,500.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.