The Role
Manage and scale mobile app user acquisition campaigns across major ad networks, optimize ASO to boost organic installs, run A/B tests on creatives, analyze campaign and product metrics (CPI, CTR, IR, ROAS), collaborate with creatives and vendors, and optimize UA budgets for profitable growth across global markets.
Summary Generated by Built In
We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)
WHAT YOU WILL DO
- Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
- Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
- Analyze performance data from:
- (1) Market trends and competitor analysis,
- (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
- (3) A/B testing of creatives to optimize user engagement and campaign efficiency,
- (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
- Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
- Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
- Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.
QUALIFICATIONS
- 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- A self-driven individual who takes full ownership and consistently delivers results
- A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, and emotional intelligence
- Resilient and adaptable to changes and uncertainties
- WILL BE A PLUS
- A passion for mobile apps and an understanding of app user behavior.
- Prior experience in mobile app industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
WHAT WE OFFER
- Competitive salary, 100% pay during probation
- Performance bonus with up to 30% of company profit shared — no cap
- Full SHUI + premium private health insurance & annual check-up Personal Well-being
- 12 days annual leave + 10 days paid sick leave
- 12 WFH days per year for when you need flexibility
- 9.4M VND yearly flexi-budget for your personal development
- Free daily lunch (10+ options)
- Snacks, drinks, and tea-time always available
- Monthly/bi-monthly team bonding budget
- Sports activities (badminton, football, etc.) Personal Development
- Company learning trips to top markets (Korea first, Japan next)
- Sponsored access to international conferences & industry events
- Modern equipment + AI tools to help you work smarter and grow faster
We take care of our people — from meaningful reward to everyday experience at workFinancial
Consent Notice for Personal Data Processing
• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!
How To Apply?
Click the button or contact us at [email protected]
Skills Required
- 1-2 years experience in performance marketing with proven mobile app UA results
- Strong experience in App Store Optimization (ASO)
- Experience managing UA campaigns on Google, Facebook, TikTok and other ad networks (Applovin, Mintegral, etc.)
- Familiarity with mobile attribution tools (e.g., Appsflyer or Adjust)
- Experience with in-app marketing and driving deeper conversions
- Ability to analyze campaign and product metrics (CPI, CTR, IR, ROI/ROAS, installs) and derive insights
- Experience running A/B tests on creatives and optimizing for engagement and efficiency
- Strong data analysis, strategic and tactical planning, and problem-solving skills
- Ability to multitask, manage deadlines, and handle stakeholder management in cross-functional teams
- Good English communication (writing and speaking) skills
- Self-driven, takes ownership and consistently delivers results
- Creative mindset and instinct for identifying trends
- Passion for mobile apps and understanding of app user behavior
- Prior experience in the mobile app industry
- Comfortable with turning multiple data sources into actionable insights
- Entrepreneurial mindset and adaptability in fast-paced environments
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Amanotes is a leading music tech company with the mission of delivering the best music interactive experience to users. Since 2014, 30+ music games and mobile applications were published under our name with 2+ billion downloads worldwide and 120+ million monthly active users. In 2019, we were proudly listed as the #1 mobile apps publisher from Southeast Asia, the #1 music games publisher in the world, and one of the top 20 mobile apps publishers in the world across all categories. If you love to work in a friendly and fun environment with music all around the corner, come join us! Explore our products on Google Play and iOS App Store such as Magic Tiles 3, Tiles Hop, Dancing Ballz, and more than 30 others.
