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Forbes Vetted is seeking an experienced Updates Writer to join our growing ecommerce editorial team. The Updates Writer will augment and optimize published evergreen content, aiming to maintain and improve content quality, conversion and rank across the fashion, beauty and travel categories. A successful candidate will be a master at balancing strategy and creativity, with the ability to apply SEO best practices within commerce and informational content in a reader-focused way. Time management and prioritization skills are a must for this role, as it involves juggling a number of high-priority stories across sections. The Updates Writer for fashion, beauty and travel should also be experienced covering topics within these verticals; formal product testing experience in any of the above areas is a plus. This role will report to the Forbes Vetted updates editor, but involves collaboration with relevant category editors and the SEO and data teams.
Responsibilities:
- Writing strategic updates, plus optimizing and fact-checking top-performing content in designated categories, as assigned by the senior updates editor
- Identifying and executing on areas of improvement within published content in collaboration with the senior updates editor
- Implementing SEO best practices while keeping reader experience in mind
- Collaborating with category editors to maintain content quality across sections
- Performing competitor and product research, and conducting expert and/or peer interviews to bolster authority of updates content (preferred)
- Monitoring success of published updates and reporting on KPIs (preferred)
- Participating in sales event coverage, including potential shifts over holiday weekends like Memorial Day, Labor Day and Black Friday through Cyber Monday
The ideal candidate:
- Has 2-3 years of experience writing search-friendly and strategic content in the consumer fashion, beauty and/or travel categories
- Has a firm understanding of SEO best practices, and can optimize a story for conversion and search while keeping it readable and interesting
- Has a basic understanding of commerce KPIs and can use them to gauge success and identify areas for improvement in a story
- Can add a fresh and authoritative spin to content that’s been regularly updated, including sourcing and interviewing experts and incorporating quotes into copy
- Can work autonomously, but also enjoys collaborating with team members
- Is incredibly detail-oriented, with excellent time management and prioritization skills
- Has formal experience testing products specifically in the fashion, beauty and/or travel spaces (preferred)
- Has familiarity with data and insights tools such as Looker, Google Ads and SEMRush (preferred)
The annual base salary range for this role is $70,000 - $75,000
Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions. We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes. Thank you for your interest in joining Forbes!
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Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time.
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Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.
Forbes is an equal opportunity employer.
