UI/UX & Marketing Specialist

Location: St. Thomas, Ontario (On‑Site)
Position Type: Permanent, Full‑Time

*Please include a link to your portfolio at the top of your cover letter.

TagsforHope is on a mission to build the world’s leading pet products brand. At the heart of everything that we do is marketing and design: understanding our customers, telling stories they love, and crafting UI/UX experiences that build loyalty and excitement.

We are looking for a uniquely skilled individual who excels as both a marketer and a UX/UI designer. This role is ideal for someone with a strong UX/UI design background who deeply understands marketing principles, using their interface designs to convert users, present compelling ideas, and drive engagement. You'll leverage your UI/UX expertise to embody and execute marketing strategies, turning every digital touchpoint into a powerful tool for brand storytelling and customer conversion.

This isn’t just another marketing or design role; it’s a chance to lead the creative and strategic engine behind our entire brand. You will have unprecedented freedom to flex your creative muscles and apply your marketing knowledge for maximum efffect.
As a digital-first brand at TagsforHope, marketing is deeply intertwined with UI/UX design, where seamless user interfaces and experiences form the core of how we connect with customers, drive conversions, and build loyalty. You’ll be responsible for building and executing our entire UI/UX marketing program, from crafting intuitive user experiences that captivate and convert to launching high-impact campaigns that fuel growth.

Your work will help position TagsforHope as a leader in the pet industry, enabling us to reach more people and pets around the world, raise more funds, and ultimately help more animals in need. With every campaign and creative touchpoint, especially those powered by innovative UI/UX, you’ll be spreading joy, safety, and hope, turning everyday moments into meaningful ones for pets and their families.

• Conduct user research on customer behavior, trends, and competitors to inform UX/UI-driven marketing strategies
• Develop integrated marketing plans that leverage UX/UI principles across social, email, web, packaging, and retail channels
  

• Create digital assets such as ads, emails, social graphics, and landing pages with a focus on UX/UI to enhance marketing effectiveness and user interaction
• Develop UI/UX elements for our website and online store that align with marketing goals, optimizing for user journeys that drive sales and loyalty
• Redesign UI/UX for all store interactions and our behind the scenes purpose-built SaaS tools, ensuring seamless experiences that support marketing initiatives, streamline business operations, and enhance customer engagement.

• Partner with product, operations, and customer service teams to ensure brand messaging is consistently reflected in all UX/UI and marketing initiatives

• Track key marketing KPIs through UX/UI analytics and conduct A/B testing on interfaces to refine user experiences
• Optimize campaigns for ROI by analyzing user interactions and delivering actionable insights and reports on UX/UI-driven marketing performance

• Expert-level proficiency in UX/UI design tools such as Figma, Sketch, Adobe XD, or equivalent, with strong skills in graphic design tools like Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
• Hands-on experience with marketing tools such as Klaviyo
• Working knowledge of business analytics tools (e.g., Google Analytics, SEO platforms, or similar)

• Strong storytelling ability both visually and in writing
• Detail-oriented and organized
• Proactive and collaborative mindset with a focus on customer impact

• Degree or diploma in UX/UI Design, Interaction Design, Graphic Design, Marketing, Communications, or a related field
• Previous experience in a similar position

• Competitive Salary & Benefits: Above industry average for your talent and work as well as competitive benefits package
• Professional Growth: Opportunity to grow and move up within a unique company
• Pet-Friendly Office: Bring your furry co-worker along or hang out with your colleague's pets
• Snacks & Vibes: Enjoy a fully stocked drinks fridge, premium coffee and premium teas
• Meaningful Work: Your work directly supports a mission that helps animals in need. Feel great about what you build every day.

Help us in the application review process by including the year TagsforHope was founded at the top of your application or cover letter. Apply by clicking the 'Apply To Position' button on the job post. Your application must include:

1. A link to your portfolio at the top of your cover letter (required)
2. Cover letter introducing yourself and your background
3. Your resume
   

TagsforHope is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workforce from different backgrounds and perspectives, ensuring a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse and inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We thank you for applying. Please note that only candidates considered for the next steps in the hiring process will be contacted.