The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
We are seeking a thoughtful, metrics-driven UX Designer to join our Innovation team, supporting both consumer-facing e-commerce experiences and internal AI-powered platforms across the e.l.f. Cosmetics brand family.
This India-based role reports to the Senior UX Manager and works closely with the VP of Innovation to shape intuitive, high-impact design solutions that span mobile web, desktop, native app, and internal systems.
Responsibilities
- Experience Design: Design experiences across e-commerce and internal tools, balancing aesthetics, usability, and business needs
- Execution: Translate product briefs into user flows, wireframes, prototypes, and high-fidelity visuals
- Metrics-Driven: Align design execution to key KPIs such as revenue lift, completion rate, and AI edit rate (for internal tools)
- Collaboration: Collaborate cross-functionally with product, engineering, and data stakeholders to identify opportunities and clarify problem statements
- Design Systems: Own and evolve our Figma-based multi-brand design system to ensure consistency across platforms
- User Research: Lead and participate in rapid research sprints, usability testing, and customer validation initiatives
- Data Synthesis: Synthesize behavioral and quantitative data (GA4, ContentSquare, FullStory) into actionable insights
- Internal Tools: Work with internal teams to improve adoption and usability of AI-powered content and social response tools
- Dev Partnership: Partner with engineering on structured handoff using tools like Storybook and design token workflows
- Strategic Thinking: Champion the role of design in value creation, advocating for user needs in strategic discussions
Requirements
- 10+ years of experience in UX design, with a strong portfolio spanning e-commerce and/or internal tooling
- Demonstrated ability to link UX work to performance outcomes—both qualitative and quantitative
- Strong Figma skills, with hands-on experience building and maintaining design systems
- Fluent in cross-platform design (web, mobile, app) and responsive design principles
- Proficiency in interpreting analytics (GA4, ContentSquare) and driving insights from data
- Experience working with or designing for AI-powered tools is a strong plus
- Collaborative and proactive mindset—comfortable challenging assumptions and engaging stakeholders as a thought partner
- Excellent written and verbal communication skills, with the ability to clearly articulate design decisions
Minimum Work Experience
- 10
Maximum Work Experience
- 15
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
