The Role
Produce short-form, conversion-driven UGC (TikTok/Reels/paid ads) on-site at Upway UpCenters in NY or LA. Create consistent weekly videos that turn real customer scenarios into simple, compelling content to drive e-bike sellers, iterate on hooks and messaging based on performance.
Summary Generated by Built In
Upway is looking for a UGC Content Creator to produce high-performing, authentic content that drives people to sell their e-Bike to Upway.
This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven.
You will create content that answers one core question:
“Why should I sell my e-Bike to Upway?”
This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven.
You will create content that answers one core question:
“Why should I sell my e-Bike to Upway?”
Key Responsibilities
Content Creation
- Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
- Focus on content that drives supply: getting people to sell their e-Bike
- Produce a consistent volume of content weekly
- Turn real customer scenarios into simple, compelling videos
On-Site Content Production
- Film regularly at our UpCenters:
- New York (134 Morgan Ave, Brooklyn)
- Los Angeles (2400 Marine Ave, Redondo Beach)
Concepting
- Come up with new hooks, formats, and angles
- Test different messaging (price, ease, speed, trust)
- Quickly iterate based on performance
Skills, Knowledge and Expertise
Location (Non-negotiable)
- Must live in New York or Los Angeles
- Must be able to come on-site to our UpCenters:
- 134 Morgan Ave, Brooklyn
- 2400 Marine Ave, Redondo Beach
UGC Native
- At least over 3 years of experience in UGC creation in B2C environment
- Deep understanding of TikTok / Reels content
- Knows what makes people stop scrolling
- Able to create content that feels native, not like ads
Benefits
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About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- Must live in New York or Los Angeles
- Must be able to come on-site to UpCenters (Brooklyn and Redondo Beach)
- At least over 3 years of experience in UGC creation in B2C environment
- Deep understanding of TikTok / Reels content
- Knows what makes people stop scrolling
- Able to create content that feels native, not like ads
- Produce a consistent volume of content weekly
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The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
