【HQ - UE】Marketing Executive (CRM)

【About the Role】

You’ll be part of the HQ CRM team, responsible for designing and optimizing multi-market CRM strategies that strengthen user loyalty and long-term value (LTV).

Your primary goal is to enhance user experience, boost engagement, and drive repurchase growth across the FUNNOW Group brands.

The role is ideal for someone who enjoys using data, insight, and creativity to drive user behaviors and repurchase growth across markets.

【關於這個職位 About the Role】

你將成為 HQ CRM 團隊的一員，負責規劃與優化多市場的用戶經營策略，強化用戶忠誠度與長期價值（LTV）。你的主要目標是：提升使用者體驗、促進互動參與、並推動整體回購成長，涵蓋 FUNNOW Group 旗下多個品牌。

這個角色非常適合喜歡觀察用戶行為、用數據思維一起解決問題的人。同時，你將接觸到多個亞洲市場，與不同團隊協作，讓每個實驗、每次 insight 都能被放大。

【What You’ll Do】

Strategy & Planning

• Support the development and execution of group-level CRM strategies to increase repurchase rate, retention, and user loyalty.
• Analyze user segmentation and behavior to identify opportunities for growth and engagement.
• Collaborate with local marketing teams to tailor communication strategies to market-specific needs.

Campaign Execution & Optimization

• Design and launch automated user journeys (push, email, pop-up) via Clevertap or collaborate with product team
• Conduct A/B tests, evaluate outcomes, and continuously optimize performance.
• Ensure CRM campaigns are on-brand, accurate, and effectively targeted.

Data & Insights

• Monitor CRM performance dashboards and key KPIs (repurchase, activation, retention).
• Conduct post-campaign analysis and translate insights into actionable improvements
• Work closely with BI, Data, and Product teams to enhance user experience and improve overall user LTV.

【What We’re Looking For】

• We welcome experienced professionals in e-commerce or app-based industries, as well as enthusiastic fresh graduates interested in CRM or lifecycle marketing.
• Analytical thinker with strong ability to interpret data and generate insights.
• Hands-on experience with CRM automation tools (Clevertap, Salesforce Marketing Cloud, etc.).
• Comfortable collaborating across teams and countries in a fast-paced environment.
• Strong written and verbal communication in English and Mandarin

【工作內容】

策略規劃

• 協助規劃與執行集團層級的用戶旅程溝通策略，提升用戶點擊率與回購率
• 分析用戶分群與行為，找出成長與互動的機會點
• 與各地行銷團隊合作，依市場特性調整溝通策略與訊息內容

活動執行與優化

• 使用 CRM 工具或與產品團隊合作，設計自動化用戶旅程（Push、Email、Pop-up）
• 規劃並執行 A/B 測試，找出最有共鳴的訊息與節奏
• 確保所有 CRM 活動內容正確、符合品牌調性，並精準觸及目標受眾

數據分析與洞察

• 監測 CRM 成效儀表板與關鍵指標（點擊率、開啟率、回購率）
• 進行活動後成效分析，將洞察轉化為具體的行動建議
• 與 BI、數據及產品團隊緊密合作，提升整體用戶體驗並增強 LTV

【我們在找這樣的你 What We’re Looking For】

• 歡迎具備電商或 App 行銷經驗夥伴，或對於用戶分眾精準行銷有興趣的新鮮人
• 擅長用數據說故事，能從資料中挖掘 insight 並轉化為行動
• 熟悉 CRM 自動化工具（如 Clevertap、Salesforce Marketing Cloud 等）
• 喜歡跨團隊、跨市場協作，能在快速變化的環境中保持彈性
• 具良好的中英文溝通與書寫能力

【為什麼加入我們 Why Join Us】

• 你將參與打造整個集團的 CRM 策略，直接影響多市場用戶成長
• 有機會接觸 5 個以上亞洲市場，學習不同市場的行銷節奏與消費者行為
• 與重視數據導向的團隊緊密合作，享受討論、實驗、再優化的過程