Trade Sales Manager - Hospitality

Posted 10 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
AdTech • Marketing Tech • Software
The Role
Build and manage relationships with travel trade partners, including tour operators, wholesalers, travel agents, airlines, and corporate buyers. Develop trade sales and marketing programs to increase destination awareness, visitor arrivals, and spending. Represent destinations at industry events, execute sales missions, coordinate training and familiarization programs, support airline route development, and identify niche travel distribution opportunities.
Summary Generated by Built In

Job Overview:

We are seeking a highly motivated Trade Sales Manager to join our dynamic team. This role plays a critical part in building and maintaining strong relationships with agents, tour operators, and other key partners to promote our clients' hospitality products and services. The ideal candidate will have a passion for travel, strong sales acumen, and excellent communication skills.

  • Proven experience in negotiating with hotels, airlines, transportation providers, and other suppliers.
  • Develop and implement trade programs to increase brand, destination awareness, visitor arrivals and spend.
  • Develop and maintain strong relationships through direct outreach to tour operators, wholesalers, travel agents, mice/corporate/incentive buyers, airlines, and other distribution intermediaries or related travel partner(s) 
  • Identify, develop and implement tactical trade marketing programs with key distribution partners.
  • Represent destination(s)at key travel industry events including exhibiting at trade shows and other events. 
  • Develop, promote, and execute sales mission in the market. Execution includes planning and appointment setting with key marketing partners in the market. 
  • Assist in the development, management of training programs with the travel trade, as well as workshops, road shows, and other creative and innovative programs. 
  • Develop and execute travel trade familiarization program with the goal of highlighting every aspect of the country.
  • Ensure destination(s) is well represented in travel trade programs, brochures, and other industry communications. 
  • Develop airline relationships with the goal of monitoring and optimizing trends and supporting route development. 
  • Develop niche marketing opportunities and alternative distribution channels for a range of niche and specialist travel experiences. 

Requirements
  • Minimum 5+years of extensive experience in handling Trade sales.
  • A degree in Hospitality, Tourism, Business Management, or a related field is preferred.

Skills Required

  • Minimum 5+ years of extensive experience handling trade sales
  • Degree in Hospitality, Tourism, Business Management, or a related field
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The Company
HQ: London
28 Employees

What We Do

We are GEN Plus Group - The Change Creation Company. Your One-Stop Shop for Holistic Brand Storytelling. A global independent group of agencies, delivering meaningful impact to brands, businesses, and people, through holistic communications. We believe in the transformative power of ‘GEN Plus’. It’s a philosophy that’s more than an emblem or a symbol - it’s an embodiment of our commitment to take every endeavour a step further, to exceed expectations, and to forge connections that transcend transaction. We are the Story-Tellers, the Story-Shapers, and the Story-Makers, that are leading the charge of change – not just for our partners, but for the industry. We are powered by the unique formula of PRM+NaF+SPANDY x THEM AGAIN = GEN PLUS GROUP, embodying our collective strength, uniting PRM's strategic communications and marketing skills, NaF+'s exceptional content creation, SPANDY's talent representation, and the fresh wave of innovation and creativity of THEM AGAIN, under one banner. Our people are our driving force, a new generation of over 3,000 industry experts, from more than 60 nationalities, who embody the ‘GEN Plus’ philosophy. Every member of our team, no matter their role or location, shares the same grit, ambition, expertise, and desire to disrupt, innovate, and lead. Looking to elevate your brand? We'd love to hear from you! Please contact [email protected] and one of our GEN+ team will be in touch!

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