Trade Marketing Manager

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Trade Marketing Manager shall support the Trade Marketing head by bridging the gap between the Sales and Marketing teams by driving product demand in retail channels through effective sales and marketing strategies which drive consumer interest, boost brand visibility, and increase GoTyme Bank’s market share. 

• Lead and implement channel specific marketing strategies for assigned regions, area and specific locations.
  
• Manage and execute the Go-to-market strategies (GTM) from Marketing and identify new promotional opportunities
• Build relationships with key suppliers, identify new revenue and cost efficient opportunities
• Develop and execute the Trade Marketing Plans in line with sales and marketing objectives and manage the Trade Marketing budget across channels and customers
• Collaborate with the marketing team to commercialize brand plans and translate to regional short and/ or long term programs
• Develop commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the partners.
• Segment the customer base and work closely with P&Ls to optimize channel strategies and maximize ROI
• Improve brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Conceptualize and execute trade promotions and rollout impactful in-store campaigns in collaboration with marketing and sales teams
• Lead activation programs with sales and marketing teams.
• Conduct fieldwork and sales visit regularly to ensure that the brand is visible, guidelines are respected, improve existing program.
• Other duties assigned by Trade Marketing Head.
  
• Build effective working relationships with a variety of different stakeholders
• Generate actionable insight from a range of data
• Understand and segment a customer base
• Develop and sell concepts based on data and insight
• Understand and manage budgets and P&Ls
• Manage multiple projects simultaneously
• Develop and implement a plan, and continuously adapt to optimize results
  
• Achieve overall GOtyme sales objectives
  • MEU (Monthly Enrolled Users)
  • MAU (Monthly Active Users
• Channel Branding Installation
  • PPOSM and TPOSM actual vs target
• On-ground Activations: actual vs planned

Must haves

• A bachelor's degree preferably Marketing or Business course 
• Holds a driver’s license
• At least 5 years work experience in the banking industry or FMCG with nationwide rollout of campaigns