If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
For best results, use Google Chrome to view this page.Meaningful Work From Day One:
The Trade Marketing Manager serves as a strategic leader, operational bridge, and cross functional "Connector" across Brown-Forman’s Commercial Marketing and Trade Marketing organizations. This role is responsible for bridging brand strategies with commercial execution, optimizing multi-million-dollar promotional platforms (POS and Coupons), and managing a dedicated direct report to equip field sales partners with bestin-class trade tools. The Manager transforms complex operational processes into agile,
business-driving systems, overseeing strategic agency ecosystems, and leading multichannel communications to simplify ways of working across the entire enterprise.
What You Can Expect:
• Strategic Agency Governance: Oversee high-level performance, agency onboarding, Master Service Agreements (MSAs), and Statements of Work (SOWs) for key promotional partners (e.g., POS sourcing and Coupon Management Agencies).
• Platform Strategy & Field Adoption: Lead the long-term strategy, rollout, and user adoption of modern B2B ordering platforms, commerce stores, and promotional management tools designed to simplify ordering for field sales teams.
• Promotional Frameworks: Drive the strategic evolution of the couponing framework, replacing complex manual workflows with standardized, digital-forward offers (QR/MIR/TIR) that drive brand trial, increase shopper conversion, and optimize spend.
• Inventory & Operational Stewardship: Oversee overall POS inventory logistics, agency day to day operations, and large-scale transitions to maintain seamless business continuity with zero disruption to field operations.
• Cross-Functional & Team Connectivity: Serve as the central connecting point across Off-Premise, On-Premise, Customer Marketing, Brand, Finance, IT, and Legal teams to ensure alignment and build a cohesive trade strategy.
• Trade Marketing Branding & Communications: Spearhead high-impact commercial communication strategies, including co-orchestrating live national series, managing national newsletter features, and maintaining internal team social pages.
• Process Innovation & Change Management: Proactively challenging established "cumbersome" ways of working, applying a "Progress over Perfection" mindset to make processes faster, easier, and more efficient for commercial stakeholders.
• People Leadership & Talent Development: Lead, coach, and mentor the Senior Trade Marketing Specialist. Oversee workload distribution, drive performance management, and foster an inclusive environment while guiding the direct report's professional growth and day-to-day execution.
What You Bring to the Role:
• At least 5 years of progressive marketing, commercial, sales, or trade marketing experience in CPG or Beverage Alcohol (or equivalent experience).
• Proven experience or strong readiness to directly lead, coach, and manage direct reports and cross-functional project teams.
• Demonstrated success in managing strategic agency partnerships, contract/SOW negotiations, RFP processes, and multi-million-dollar promotional inventory systems.
• Strong commercial math, financial acumen, and analytical capabilities to evaluate promotional mechanics, coupon legalities, and program ROI.
• Track record of driving organizational change management, navigating ambiguity, and applying a solutions-oriented approach to complex challenges.
• Outstanding verbal, written, and presentation skills with a demonstrated ability to present strategies confidently to large regional audiences and senior leaders.
• High proficiency across multiple commercial technology platforms, digital promotional systems, and standard business software (Microsoft, Google Workspace).
• Must be willing and able to travel as required by business needs.
Who We Are:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI
Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L2Number of Openings Available:
0Skills Required
- At least 5 years of progressive marketing, commercial, sales, or trade marketing experience in CPG, beverage alcohol, or equivalent experience
- Experience or strong readiness to lead, coach, and manage direct reports and cross-functional project teams
- Experience managing strategic agency partnerships, contract and SOW negotiations, RFP processes, and promotional inventory systems
- Strong commercial mathematics, financial acumen, and analytical capabilities for evaluating promotional mechanics, coupon legalities, and program ROI
- Experience driving organizational change management and navigating ambiguity
- Outstanding verbal, written, and presentation skills, including presenting to large regional audiences and senior leaders
- High proficiency with commercial technology platforms, digital promotional systems, Microsoft, and Google Workspace
- Willingness and ability to travel as required by business needs
What We Do
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide.
