Trade Marketing Manager UKI

Reposted 3 Days Ago
Be an Early Applicant
London, England
In-Office
Mid level
Beauty • Robotics • Design • Appliances • Manufacturing
Positively impacting people’s lives every day in every home around the world.
The Role
The Trade Marketing Manager will lead marketing strategies for the Shark brand, manage retail partnerships, and optimize marketing budgets through data analysis.
Summary Generated by Built In
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
We are seeking a dynamic and commercially driven Trade Marketing Manager to own and manage the marketing relationship for one of our key UK&I retail partners - Currys. In this high-impact role, you will lead the trade marketing strategy for the Shark brand and work in partnership with the team overseeing Ninja. You'll bring an integrated marketing mindset, ensuring all retail activities align with broader brand and business objectives. The position is based in our central London office (Hybrid - 3 days a week).
Key Responsibilities:
  • Retail Partner Leadership:
    Serve as the primary marketing lead for Currys, owning the relationship and end-to-end planning, execution, and optimisation of retailer marketing initiatives.
  • Brand Leadership:
    Lead trade marketing strategy and execution for the Shark brand, while partnering with the Ninja trade marketing manager.
  • Integrated Marketing & Budget Planning:
    Apply an integrated marketing lens to the planning and execution of Co-op and other marketing budgets to maximise return and alignment across channels.
  • Data-Driven Optimisation:
    Leverage internal data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
  • Cross-Functional Collaboration:
    • Work closely with the Sales team to ensure trade marketing plans support and enhance commercial targets.
    • Partner with Category Marketing, Brand, Strategy, Sales, and Analytics to ensure alignment with cross-category product launches and brand campaigns.
    • Align trade marketing investments with UKI Media, Social, and PR teams to ensure unified and impactful customer-facing messaging.
  • Global Collaboration:
    Work with Trade Marketing colleagues across international markets to share learnings, best practices, and drive continuous improvement.

What We're Looking For:
  • Proven ability to plan across multiple categories within a brand portfolio, managing and balancing complex budget allocations.
  • Strong understanding of ROAS and performance marketing metrics.
  • A highly inquisitive mindset with a data-driven approach to problem solving and optimisation.
  • Comfortable operating in a fast-paced, agile environment with the ability to pivot plans quickly.
  • Excellent stakeholder management and communication skills - able to tailor narratives to different audiences and influence across functions.
  • A growth-oriented, "explorer" mindset - forward-thinking, innovative, and never complacent.
  • Outcome-focused - prioritising goals over rigid plans and comfortable with changing direction when new insights or challenges emerge.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

Top Skills

Budgeting Software
Data Analysis Tools
Marketing Analytics Tools

What the Team is Saying

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The Company
HQ: Needham, MA
3,600 Employees
Year Founded: 1994

What We Do

SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.

What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.

Why Work With Us

Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.

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SharkNinja Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.

Typical time on-site: Not Specified
HQNeedham, MA
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