Trade Marketing Manager (Japan)

Posted 3 Hours Ago
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Tokyo, JPN
In-Office
Mid level
Food • Music • Sports
The Role
Lead trade marketing and consumer activation for Japan: own promotion, sampling, POSM and premium processes; manage ~50 in‑store campaigns yearly; assess local risks and regulations; coordinate APAC/HQ workflows; ensure brand-compliant, on-time execution across CVS, SM, vending and e‑commerce channels.
Summary Generated by Built In

About Monster Energy:

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  


A day in the life:

As a Trade Marketing Manager at Monster, you'll electrify our trade marketing and consumer activation initiatives across the dynamic Asia region. You'll supercharge promotional and trade programs, ensuring they align with our legendary brand standards while expertly navigating any potential risks.

この仕事の1日
日本でのトレードマーケティングおよび消費者向けの施策を推進する役割を担います。各種プロモーションおよびトレードプログラムを当社の各ガイドラインとフィットさせならが、潜在的なリスクを巧みに見極め、確実に実行に導く重要な役割を担います。

 

The impact you’ll make:

  • Process owner for all trade marketing-related processes, including promotions, sampling activations, trade executions, premiums and apparel, and ensure smooth and on-time execution by local marketing teams.
  • Review and analyze local promotions and trade programs to deliver on business objectives, meet brand standards and relevance to local consumer, identify key supports and approvals required to deliver programs successfully.
  • Conduct due diligence to identify and address any potential risks associated with the local marketing program, while collaborating with leadership to ensure full endorsement of programs by the relevant cross-functional teams.
  • Independent in developing, managing, and maintaining detailed project schedules, defining milestones, and tracking progress to meet deadlines.
  • Work closely with the Asia Marketing Operations team to assess program statuses, identify and address gaps in the workflow with HQ and recommend improvements to ensure higher effectiveness of workflow.
  • Demonstrate a deep understanding of both trade and consumer needs, and leverage strong project‑management capabilities with a high sense of ownership to meet all deadlines. Prepare required POSMs and premiums for key business channels—including CVS, SM, Vending, and EC—and execute approximately 50 in‑store campaigns annually with flawless delivery.
  • Act as the brand gatekeeper by fully adhering to brand guidelines and executing consumer‑appealing brand activations that align with business requirements.
  • Serve as the central liaison for internal and external stakeholders, providing solutions and ideas that ensure risk‑free execution of all initiatives. (A sound understanding of local regulations, including the Act against Unjustifiable Premiums and Misleading Representations, is required.)
  • Exhibit strong project‑management capabilities and leadership by independently designing and driving initiatives in a hands‑on and proactive manner.
  • Demonstrate effective communication and problem‑solving skills to enable smooth collaboration within the APAC region.

主な職務内容:
・トレードマーケティング関連の全プロセス(プロモーション、トレード施策、サンプリング、プレミアム・アパレル等の輸入管理)のプロジェクトオーナーとしての円滑に期限通りに業務を進行する。
・各国プロモーション/トレード施策のレビュー・分析、ビジネスゴールとブランドガイドラインに基づくレビュー・分析の実施。
・ローカル施策に伴う潜在的リスクの特定および関連部門との連携による解決。
・マイルストーン設定を含む詳細なプロジェクトスケジュールを自律的に策定・管理し、進捗を管理して期限遵守を徹底する。

・トレード・消費者ニーズ理解と高いオーナーシップとプロジェクト管理能力を活かし、主要チャネル(CVS, SM, 自販機, EC)向けPOSM・プレミアムの準備と年間約50施策の店頭キャンペーン実行する。

・アジアマーケティングオペレーションチームと密接に連携し、本社 とのワークフロー上の課題を特定・改善提案を行い、業務効率および効果を向上させる。
・ブランドガイドラインを完全に順守し、ビジネス要件に合致した魅力的なブランドアクティベーションを実行することで、ブランドのゲートキーパーとしての役割を果たす。

・内外ステークホルダーとの中心的な調整役として、リスク回避のための改善案および解決策を提供。(景品表示法等の理解必須)

・自律的に施策を設計・推進し、ハンズオンかつプロアクティブな姿勢でプロジェクトマネジメントとリーダーシップを発揮する。

・APAC内で円滑な連携を実現するため、効果的・効率的なコミュニケーション力と問題解決力を発揮する。


Who you are:

  • Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field.
  • Additional Experience Desired: Between 3-5 years of experience in marketing, trade, sales management, Consumer packaged goods (CPG).
  • Additional Experience Desired: Between 1-3 years of experience in marketing business planning, revenue management leadership.
  • Computer Skills Desired: Advanced user Microsoft office -- PowerPoint, Words, Excel.
  • Additional Knowledge or Skills to be Successful in this role: Proficiency in Japanese and English is required. 

応募資格:
・学士号(経営学、マーケティング、コミュニケーション等が望ましい)
・マーケティング/トレード/FMCG領域での3〜5年の経験
・Microsoft Office(PowerPoint, Word, Excel)の上級スキル

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Skills Required

  • Proficiency in Japanese and English
  • Understanding of local marketing regulations (e.g., Act against Unjustifiable Premiums and Misleading Representations)
  • Bachelor's degree in Business Administration, Marketing, Communications or related field
  • 3-5 years experience in marketing, trade, sales management or CPG/FMCG
  • 1-3 years experience in marketing business planning or revenue management leadership
  • Advanced Microsoft Office skills (PowerPoint, Word, Excel)
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The Company
7,202 Employees
Year Founded: 2002

What We Do

Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.

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