Job Description:
We are looking for a dynamic Trade Marketing Lead to drive awareness, adoption, and engagement across our diverse suite of app services. You will play a key role in translating our marketing strategy into actionable on the ground trade marketing initiatives that increase app installs, usage, and customer loyalty. The role reports directly to the Marketing Director and involves close collaboration with Marketing, Event and Operation teams.
Key Responsibilities:
Develop and implement trade marketing strategies aligned with business objectives and marketing plans for our different services (financial services, food, ridehailing, groceries, …) .
Set up trade marketing processes, tracking mechanisms, and reporting to measure campaign effectiveness.
Plan, budget, and manage trade marketing initiatives to maximize ROI.
Lead, train and supervise trade marketing animators and on-ground teams.
Test commercial messaging, evaluate effectiveness, and optimize campaigns based on insights.
Analyze market trends and competitor activities to identify opportunities and strategic recommendations.
Identify partnership and co-marketing opportunities with key retailers, merchants, and service providers.
Provide regular reporting to the Marketing Director on key performance indicators.
Requirements:
Bachelor’s degree in Marketing, Business, Commercial or related field, MBA is a plus.
5+ years of experience in trade marketing, retail marketing, or brand activation, preferably in digital, app-driven businesses or FMCG.
Strong understanding of multi-channel marketing, both online and offline.
Proven track record in driving awareness, app adoption, and engagement campaigns.
Excellent project management, communication, and stakeholder management skills.
Strong Leadership to lead animators on the ground, find the right commercial messaging and optimize process.
Result & data driven mindset
Creative thinker who can propose innovative campaigns in a fast-paced environment.
Languages : arabic + bilingual in french or english
Skills Required
- Bachelor's degree in Marketing, Business, Commercial or related field
- 5+ years of experience in trade marketing, retail marketing, or brand activation
- Strong understanding of multi-channel marketing
- Proven track record in driving awareness, app adoption, and engagement campaigns
- Excellent project management, communication, and stakeholder management skills
- Strong Leadership to lead animators on the ground
- Result & data driven mindset
- Creative thinker who can propose innovative campaigns in a fast-paced environment
- Languages: arabic + bilingual in french or english
What We Do
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values
