The Role
The Trade Marketing Executive will develop and execute channel-specific marketing campaigns, sales initiatives, and trade activation programs to increase product visibility, revenue, and market share. Responsibilities include managing trade partners, distributors, and retailers; analyzing market and competitor data; tracking performance through CRM and reporting tools; overseeing point-of-sale execution; and conducting frequent field visits across assigned territories. The role requires FMCG trade marketing experience, strong analytical and communication skills, and frequent travel availability.
Summary Generated by Built In
Our client
is a prominent food manufacturing enterprise offering natural culinary
solutions and nutrient-dense food products across key markets in Nigeria.
Job Summary
The Trade Marketing Executive will be responsible for marketing
activities directly related to trade development and revenue generation across
the company’s channels and regions. The ideal candidate should be self-driven,
proactive, able to multitask and capable of delivering results within a
fast-paced environment.
Key Responsibilities
- Design
and execute channel-specific trade marketing plans and campaigns to increase
product visibility, off-take, and revenue growth.
- Implement
strategic sales initiatives, monitor channel performance, and consistently
achieve or exceed assigned sales and trade targets.
- Build
and manage sustainable relationships with key trade partners, distributors,
retailers, and channel stakeholders.
- Analyze
market trends, competitor activity, trade data, and customer feedback to
uncover new revenue opportunities and refine marketing strategies.
- Utilize
CRM software and sales reporting automation tools to track performance metrics,
generate weekly/monthly reports, and manage lead pipelines.
- Oversee
trade activations, point-of-sale displays, and local field campaigns to
optimize brand positioning within retail and wholesale points.
- Conduct
frequent field visits and travel across assigned territories (nationally or
internationally as required) to drive sales operations and monitor trade
execution.
Requirements
- Minimum
of an Ordinary National Diploma (OND) or higher qualification in Sales,
Marketing, Business Administration, Data Analysis, or a related field.
- Demonstrated
training or certifications in professional sales or trade management.
- A
minimum of 6 years of
direct experience in FMCG trade marketing and sales operations.
- Proven
track record of consistently meeting or exceeding revenue and growth targets in
the FMCG sector.
- Proficiency
in CRM platforms, sales automation tools, and reporting software.
- Advanced
skills in Microsoft Office Suite, specifically Microsoft Excel (data analysis) and PowerPoint (presentations).
- Strong
strategic planning, market data interpretation, and analytical capabilities.
- Exceptional
written and verbal communication, negotiation, and relationship-building
skills.
- Self-starter
attitude with high initiative and the ability to work independently in a
fast-paced environment.
- Strong
multitasker capable of delivering under tight deadlines and pressure.
- Full
availability and willingness to travel frequently within assigned territories
and nationally/internationally when needed.
Skills Required
- Ordinary National Diploma (OND) or higher in Sales, Marketing, Business Administration, Data Analysis, or a related field
- Training or certifications in professional sales or trade management
- At least 6 years of direct FMCG trade marketing and sales operations experience
- Proven record of meeting or exceeding revenue and growth targets in the FMCG sector
- Proficiency in CRM platforms, sales automation tools, and reporting software
- Advanced Microsoft Office skills, especially Microsoft Excel and PowerPoint
- Strong strategic planning, market data interpretation, and analytical capabilities
- Exceptional written and verbal communication, negotiation, and relationship-building skills
- Self-starter attitude, high initiative, and ability to work independently in a fast-paced environment
- Ability to multitask and deliver under tight deadlines and pressure
- Full availability and willingness to travel frequently within assigned territories and nationally or internationally
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Alan&Grant is a People Development Company creating innovative HR & Organisational Development Solutions for result-driven organizations, focusing on improving performance and aligning the workforce.
.jpg)
