The Role
Execute regional trade marketing plans, drive promotions and sales growth, manage retailer and distributor relationships, deploy merchandising and POS materials, analyze market and competitor trends, optimize promotional budgets and ROI, and collaborate with sales, marketing, and distribution teams while ensuring compliance.
Summary Generated by Built In
Key Result Areas
- Trade Marketing Strategy Execution –
Implement and drive regional trade marketing plans
effectively to support business growth.
- Sales Growth Contribution – Enhance product
visibility and drive promotions to achieve targeted sales
growth.
- Retailer &
Distributor Engagement – Strengthen relationships with
trade partners to improve brand presence and trade
participation.
- Merchandising
& POSM Deployment – Ensure proper placement and
utilization of POS materials to maximize impact.
- Market Analysis & Competitive
Insights – Monitor market trends,competitor activities,
and consumer preferences to refine strategies.
- Budget Utilization & ROI – Optimize
trade marketing spend and assess the return on investment for
promotional activities.
- Cross-functional Collaboration – Work closely with sales,
marketing, and distribution teams to align trade initiatives with
business goals.
- Compliance & Process Adherence – Ensure all trade
marketing activities adhere to company policies and regulatory guidelines.
Requirements
- 3-5 years of experience in trade marketing, sales,
or retail marketing, preferably in the FMCG or dairy
industry.
- Strong understanding of
regional trade dynamics, retailer behavior, and channel
marketing strategies.
- Excellent
analytical skills with proficiency in data interpretation and
reporting.
- Strong communication,
negotiation, and relationship management skills.
- Ability to work in a fast-paced environment and manage
multiple projects simultaneously.
- Proficiency in Microsoft Office (Excel, PowerPoint,
Word)
- Willingness to travel
frequently within the assigned region.
- Experience of working closely with Sales & Marketing Team
Skills Required
- 3-5 years of experience in trade marketing, sales, or retail marketing
- Experience in the FMCG or dairy industry
- Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies
- Strong analytical skills with proficiency in data interpretation and reporting
- Strong communication, negotiation, and relationship management skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Proficiency in Microsoft Office, including Excel, PowerPoint, and Word
- Willingness to travel frequently within the assigned region
- Experience working closely with sales and marketing teams
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The Company
What We Do
Heritage Foods Limited is an Indian dairy and fast-moving consumer goods company focused on milk and value-added dairy products such as curd, ghee, and paneer. Founded in 1992 and headquartered in Hyderabad, it operates an integrated supply chain connecting more than 300,000 dairy farmers with consumers across 17 Indian states. The company also operates food and grocery retail under the Heritage Fresh brand.
