Trade Marketing Coordinator

• Trade marketing management
• Have a deep understanding of local market(s) trends, insights, and customer dynamics
• Be the bridge between product marketing and commercial teams, leading the execution of marketing plans into action in the field to drive local market(s) growth
• Be a strong customer voice into the organisations
• Design and execute localized sales campaigns to generate demand and grow market share
• Track, analyze and report campaign effectiveness & ROI, making data-driven improvements
• Lead market communication of New-To-Range (NTR) & First-To-Market (F2M) products with customers; track performance & market feedback, & adjust activities as needed ·
• Tailoring all content to local audience needs ensuring high accuracy levels

Customer engagement ·

• Actively engage with direct and indirect customers, and develop appropriate actions, to improve product visibility and sales performance
• Drive increased brand recognition and presence with customers via strenghtened marketing relationships
• Efficiently respond to customer requests for information & support; enlist help from other teams where necessary

Sales enablement & external communications ·

• Manage POS materials, merchandise, promotional items, newsletters, brochures, flyers, and external presentations in collaboration with the relevant internal teams
• Manage merchandising strategies and promotional giveaways, ensuring timely production and delivery
• Collaborate with regional Brand & Communication Manager to create high-impact promotional material
• Develop & execute digital marketing strategies to enhance online engagement and conversions via both our channels and customer channels; Where relevant, oversee local social media channels
• Manage local sponsorships, school partnerships, and brand promotion on customer channels in close collaboration with Brand & Communications Manager
• Deliver product training to sales teams / customer as/when required
• Tailoring all content to local audience needs ensuring high accuracy levels

Event & trade show management

• Organize training events and dealer activations;
• Plan and coordinate national & local industry events to reinforce brand presence and strengthen partnerships, in collaboration with regioanl Brand & Bommunications Manager
• Organize and manage internal events in collaboration with regional Brand & Communications Manager

Sales & marketing performance analysis

• Track and analyze campaign performance, sales data & customer engagement & develop actions to drive continual improvements
• Provide insights and recommendations to optimize trade marketing investments
• Analyze and report on turnover impact by strategic customers / ITGs

Price management (activities will vary by region)

• Key contributor to local price list development & management, working in close collaboration with regional Product Marketing team to ensure regional consistency and adherance to pricing strategy

Press & media management (activites will vary by region)

• Develop and implement strategic communication plans to enhance brand and product visibility within key media channels, including interview management, press conferences, press agency co-ordination, public relations material, and reporting on media coverage metrics
• Closely collaborate with the regional Brand & Communications Manager to ensure regional consistency and full adherance to PHINIA’s media processes & guidelines

Continuous improvement (CI)

• Identify and lead CI opportunities activities within the local market(s)

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