Trade Marketing Analyst
(Commercial Strategy / Category Management)
Purpose of the Work
In this position, the successful candidate will be responsible for supporting Sales through data analysis and driving the growth of categories and customers, with a focus on key accounts, especially drug stores.
The successful candidate will:
• Support Sales through market, customer, category, and sales data analysis • Drive category and customer growth, especially for key drugstore accounts • Leverage promotional activities, in-store sales, POSM, and competitive analysis to strengthen market execution • Participate in the formulation of brand and channel strategies to support business growth • Support the planning and implementation of sales promotion measures that contribute to sales improvement • Work closely with Sales to support business negotiations and strategic proposals for each customer • Collaborate with Marketing, Supply Chain, Finance, Data Solutions, and other internal teams to plan and execute commercial plans • Align sales strategies across functions to contribute to overall business growth • Identify issues in sales activities and promote cross-functional problem solving • Work with Sales and Revenue Growth Management teams to incorporate integrated category plans into sales floor execution and tracking
Main Responsibilities
Go to Market and Sales Strategy
Where to Play
• Work with Marketing and Revenue Growth Management teams to support monthly and annual business cycles and Sales Execution Plans • Support category management with strategic accounts based on market trends, consumer needs, and customer data analysis • Support action plans to promote Joint Business Plans with key customers
• Develop selling stories and sales promotion measures that meet customer needs • Provide market and sales data analysis to support sales strategy decision-making • Support Sales activities by preparing business meeting materials and insights to increase negotiation success
How to Win
• Participate in monthly and annual business cycles and provide Customer Hub insights to Sales and Marketing teams • Collaborate with Sales representatives on JBP direction alignment and action plans with strategic customers • Represent the Sales perspective in new product development projects and internal infrastructure development • Analyze brand go-to-market strategy from a Sales perspective and suggest more effective approaches • Monitor and promote strategic plan execution, including business negotiations, new product distribution, distribution inventory optimization, and internal inventory clearance
Requirements
Mandatory
• Native / fluent Japanese • Around 5+ years of relevant experience in Trade Marketing, Category Management, Customer Marketing, Sales Strategy, Sales Planning, Commercial Planning, or Key Account Management • B2C consumer goods experience • Experience supporting Sales through data analysis, selling stories, promotion planning, customer materials, or JBP / account planning • Ability to analyze market, customer, category, and sales data and translate insights into business actions • Strong stakeholder management and communication skills • Hands-on, proactive mindset with ability to work in an environment where processes are still being improved
Preferred
• FMCG, OTC / consumer healthcare, cosmetics, beauty, food, beverage, personal care, or household goods background • Drugstore / retail channel experience
• POS, sell-out, sell-in, market data, or promotion effectiveness analysis experience • Experience working with Sales, Marketing, Revenue Growth Management, Supply Chain, Finance, or Data / Analytics teams • Business English preferred, but not mandatory • Beginner conversational English is acceptable if the candidate has strong category management / trade marketing / B2C commercial experience
Skills Required
- Native / fluent Japanese
- Around 5+ years of relevant experience in Trade Marketing, Category Management, Customer Marketing, Sales Strategy, Sales Planning, Commercial Planning, or Key Account Management
- B2C consumer goods experience
- Experience supporting Sales through data analysis, selling stories, promotion planning, customer materials, or JBP / account planning
- Ability to analyze market, customer, category, and sales data and translate insights into business actions
- Strong stakeholder management and communication skills
- Hands-on, proactive mindset with ability to work in an environment where processes are still being improved
- FMCG, OTC / consumer healthcare, cosmetics, beauty, food, beverage, personal care, or household goods background
- Drugstore / retail channel experience
- POS, sell-out, sell-in, market data, or promotion effectiveness analysis experience
- Experience working with Sales, Marketing, Revenue Growth Management, Supply Chain, Finance, or Data / Analytics teams
- Business English preferred (beginner conversational acceptable if strong category management experience)
What We Do
Opella is a France-headquartered consumer-healthcare company focused on self-care products, including over-the-counter medicines and vitamins, minerals and supplements. It serves approximately half a billion consumers through 100 brands, 13 manufacturing sites and four science and innovation centers. Its mission is to make self-care simple, supported by a global team of about 11,000 employees and brands such as Allegra, Doliprane and Dulcolax.
