TikTok Shop Specialist (IT)

Posted Yesterday
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Milan, ITA
Hybrid
Mid level
Beauty • Robotics • Design • Appliances • Manufacturing
Positively impacting people’s lives every day in every home around the world.
The Role
Own TikTok Shop merchandising and content, manage product launches, promotions and pricing, optimize product pages and SEO for conversion and organic traffic, analyze performance and report insights, identify trading risks/opportunities, and collaborate cross-functionally to improve digital shopping experiences and drive sales.
Summary Generated by Built In
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
The role
The TikTok Shop Specialist (IT) plays a key role in shaping the digital shopping experience for our consumers, managing online content and product availability, and driving sales performance across our D2C websites. Sales through our digital channels are a key part of SharkNinja's growth strategy, and you'll have the opportunity to build your career in a market-leading, innovative and fast-paced ecommerce environment.
The ideal candidate will bring ecommerce merchandising, trading and digital marketing expertise, alongside a deep understanding of online consumer behaviour.
What you will do:
  • Take ownership of all TikTok Shop merchandising activities across SharkNinja brands.
  • Oversee planning and implementation of new product launches, digital promotional activity and pricing strategies.
  • Ensure best-in-class digital content is presented across TikTok Shop (social commerce), aligned with brand guidelines and consumer needs.
  • Optimise onsite category and product pages for sales and conversion, driving organic visibility, traffic and revenue growth.
  • Lead SEO strategy and execution, optimising onsite content, product listings and site structure to maximise organic performance.
  • Identify trading risks and opportunities, taking proactive action and communicating insights to the wider business.
  • Report on website performance, analyse data and implement strategies that deliver measurable improvements.
  • Collaborate with cross-functional teams to implement trade plans, best practices and innovative new site features.

What you will have:
  • 3+ years of experience in ecommerce, merchandising or digital trading
  • Strong knowledge of ecommerce platforms, digital environments and the end-to-end consumer journey.
  • Ability to analyse sales and performance data, translate insights into strategies and deliver measurable results.
  • Experience optimising onsite content and product pages for SEO and conversion.
  • Proficiency with analytics and performance tools (e.g. Google Analytics, Power BI).
  • Excellent working knowledge of Microsoft Office (Word, PowerPoint, Excel).
  • Strong organisational and time management skills with the ability to thrive in a fast-paced environment.
  • Self-starter with strong initiative and the ability to work both independently and collaboratively.
  • Experience with ecommerce platforms such as Salesforce Commerce Cloud, Magento or similar is a plus.
  • Passion for delivering outstanding digital consumer experiences.

#LI-Hybrid
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
  • For candidates based in all regions, please refer to this Candidate Privacy Notice.
  • For candidates based in China, please refer to this Candidate Privacy Notice.
  • For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
#BI-Hybrid

Skills Required

  • 3+ years of experience in ecommerce, merchandising or digital trading
  • Strong knowledge of ecommerce platforms, digital environments and the end-to-end consumer journey
  • Ability to analyse sales and performance data and translate insights into strategies
  • Experience optimising onsite content and product pages for SEO and conversion
  • Proficiency with analytics and performance tools (e.g. Google Analytics, Power BI)
  • Excellent working knowledge of Microsoft Office (Word, PowerPoint, Excel)
  • Strong organisational and time management skills; ability to thrive in a fast-paced environment
  • Self-starter with strong initiative and ability to work independently and collaboratively
  • Experience with ecommerce platforms such as Salesforce Commerce Cloud, Magento or similar
  • Passion for delivering outstanding digital consumer experiences

What the Team is Saying

Serena Wiss
Palak Choudhary
Emmanuel Benoit
Steve Gassin
Jad Jichi
Mark Barrocas
Claire Lemel
Aaron Weiner
Claire Lemel
Karan Weller
Elizabeth Nolan
Dan Innes

SharkNinja Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is often described as strong, with multiple Blue Cross Blue Shield options and premiums portrayed as reasonable. Feedback suggests plan quality is a standout within the overall package.
  • Retirement Support A 401(k) with company match is consistently part of the offering and highlighted in company materials. This foundation for long‑term savings is positioned as a core element of total rewards.
  • Equity Value & Accessibility An employee stock purchase plan is available and emphasized in recent communications and postings. This ownership pathway is presented as a meaningful addition to overall compensation.

SharkNinja Insights

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The Company
HQ: Needham, MA
4,000 Employees
Year Founded: 1994

What We Do

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Why Work With Us

Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.

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SharkNinja Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.

Typical time on-site: Not Specified
HQNeedham, MA
Mexico
Auburn, AL
Central, Hong Kong
Chino, CA
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Frankfurt am Main, DE
Irvine, CA
Leeds, GB
London, GB
Longhua District, Longhua District
Madison, TN
Madrid, Madrid
Milano, Metropolitan City of Milan
Minneapolis, MN
Mississauga, ON
Montréal, Quebec
New York, NY
Paris, FR
Rogers, AR
Suzhou City, Jiangsu Province
Xuân Hòa, Hồ Chí Minh
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