The Role
Manage and grow L’Occitane’s organic TikTok presence and TikTok Shop commerce operations. Responsibilities include developing content strategy and calendars, creating and optimizing video content, managing creator and affiliate programs, overseeing product listings and campaigns, monitoring inventory and compliance, analyzing performance metrics, and reporting results. The role also leads UGC initiatives, manages an in-house content studio, identifies trends, coordinates cross-functional marketing efforts, and develops strategies to increase engagement, conversion, sales, and customer acquisition.
Summary Generated by Built In
Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth.
With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.
Our culture is built through everyday moments, how we behave, make decisions and show up for each other.
With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.
Job SummaryL'OCCITANE’s North America PR/Social Team is looking for a TikTok Content & Social Commerce Associate to support and scale the brand’s TikTok social channel presence. From managing the brand’s TikTok Shop to growing the organic channel, this role is design to help turn engaging content into measurable sales. The right candidate should have extensive knowledge of the social landscape (specifically TikTok), a passion for content strategy and creation, and the ability to execute and analyze the results of full-scale campaigns. This role will be responsible for the day-to-day management of TikTok Shop Seller + Affiliate Center, product management, and performance optimization. This role sits at the intersection of social media, e-commerce, creator marketing, and brand storytelling, making it a key driver for both community growth and revenue.
Reporting into the NA Director of PR, Social & Influencer Marketing, the TikTok Content & Social Commerce Manager will be integral to position the brand to new customer bases, elevate the brand’s perception, and tell L’OCCITANE’s story through implementing organic social based campaigns and strategic tactics to grow TikTok Shop. This includes (but is not limited to) working cross functionally with marketing channels on campaigns; quantitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the channel teams with any other special quantitative and qualitative projects that may arise on the TikTok platform. This individual must know how to turn creator-led commerce into a scalable revenue stream.Job Responsibilities
TikTok Shop Commerce Management
With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.
Our culture is built through everyday moments, how we behave, make decisions and show up for each other.
With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.
Job SummaryL'OCCITANE’s North America PR/Social Team is looking for a TikTok Content & Social Commerce Associate to support and scale the brand’s TikTok social channel presence. From managing the brand’s TikTok Shop to growing the organic channel, this role is design to help turn engaging content into measurable sales. The right candidate should have extensive knowledge of the social landscape (specifically TikTok), a passion for content strategy and creation, and the ability to execute and analyze the results of full-scale campaigns. This role will be responsible for the day-to-day management of TikTok Shop Seller + Affiliate Center, product management, and performance optimization. This role sits at the intersection of social media, e-commerce, creator marketing, and brand storytelling, making it a key driver for both community growth and revenue.
Reporting into the NA Director of PR, Social & Influencer Marketing, the TikTok Content & Social Commerce Manager will be integral to position the brand to new customer bases, elevate the brand’s perception, and tell L’OCCITANE’s story through implementing organic social based campaigns and strategic tactics to grow TikTok Shop. This includes (but is not limited to) working cross functionally with marketing channels on campaigns; quantitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the channel teams with any other special quantitative and qualitative projects that may arise on the TikTok platform. This individual must know how to turn creator-led commerce into a scalable revenue stream.Job Responsibilities
Organic TikTok Channel Management
- Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
- Develop and maintain brand TikTok content calendar
- Partner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural moments
- Manage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behavior
- Operate scheduling & analytics tools (i.e. Tribe, Olapic)
- Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice
- Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement
- Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content
- Monitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop
- Continuously test new content formats and creative concepts to drive audience growth and increase conversion from content to commerce
- Assist with UGC programming
- In collaboration with PR/Influencer team members, support UGC content creator strategies
- Manage library and execution of UGC content
- Collaborate with other 360 marketing channels including paid ads, web, wholesale, email, SMS for leveraging content
- Collaborate with PR, influencer and digital media teams to amplify content
- Identify & implement opportunities around media efficiency, integrative media, and/or customer experience as part of ACQ roadmap
- Drive iterative testing & learning throughout the year to improve program
- Content & Photo Studio Management
- Lead the creation of an in-house photo studio in our NYC office. Manage equipment list in partnership with Content team and own schedule for the studio.
- Lead social media content creation strategy
- Build a culture of fun content creation, encouraging employees and community members to leverage the studio
- Ability to edit and create strategic content for the channel
- Entrepreneurial mindset – strategize to grow the content studio by offering up for external use
TikTok Shop Commerce Management
- In partnership with Director of PR/Social, support the day-to-day operations of the TikTok Shop storefront
- Collaborate with marketing to optimize product pages, set-up product bundles and key campaigns
- Support TikTok channel with internal taskforce team (IT, operations, marketing, customer care etc.) to monitor inventory levels, ensure products remain in stock, ensure product catalog accuracy and compliance with TikTok Shop policies
- Manage and grow TikTok Shop affiliate and creator programs
- Identify, recruit, onboard, and manage TikTok Shop affiliate creator programs
- Utilize channel and affiliate dashboard to build relationships with TikTok Shop creators
- Set commission structures, affiliate and campaign incentives
- Monitor affiliate performance and optimize commission structures
- Coordinate product seeding and campaign execution of target/open collaborations within TikTok Shop affiliate dashboard
- Develop strategies to increase GMV, conversion rate, average order value, and customer acquisition
- Analyze sales trends and identify opportunities to improve performance
- Collaborate with paid media and influencer marketing to maximize TikTok Shop impact
- Troubleshoot operational issues and work with TikTok support as needed
- Develop monthly, and quarterly reporting and presentations
- Report on key growth including but not limited to, follower growth, engagements, TikTok Shop sales, affiliate results, etc.
- Report on competitive landscape
- Track & synthesize ongoing trends to ensure we are best in class (in the retail sphere, beauty sphere, among direct competitors, etc.)
- Track sales and traffic for campaigns
- Lead projects and scope launches of new social tools or opportunities
Key Performance Indicators (KPIs)
- Brand Health Metrics, Sales, CPM, engagement, follower growth
- Bachelor’s degree completed
- At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channel
- Prior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)
- Personal social media expertise a plus
- Must “live and love” TikTok as a channel – understand TikTok culture and ecommerce operations
- Staying up to date on trends, best practices, and innovations is a must
- Experience scaling a beauty brand on TikTok Shop
- Existing network of TikTok creators and affiliates
- Knowledge of beauty trends and consumer purchasing behavior
- Qualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIs
- Must be able to function in fast-paced environment and juggle multiple responsibilitie
- Proficient in Microsoft Office (Excel, Word, PowerPoint), Social Media Scheduling Tools & Google Analytics
- Must have experience leveraging AI-powered tools
- Must have a strong foundation and skillset in video editing and content creation
- Excellent verbal, written and presentation skills
- Strong organizational skills with the ability to define and meet project deadlines
- Strong external partner / agency management skills required
- Willing to work in a business development role while driving day to day business
- Strong project management skills
- Generous employee discount to use on all your favorite L’Occitane en Provence product
The compensation for this role is up to $70,000. Exact compensation will vary based on factors including but not limited to, experience, skills and geographical location. In addition to annual salary, the position is eligible for participation in a highly competitive bonus program.
L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package. L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.
We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. Employment may be subject to verification of references and background check investigation.
If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.
L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package. L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.
We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. Employment may be subject to verification of references and background check investigation.
If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.
Skills Required
- Completed bachelor's degree
- At least 3-5 years of work experience
- Experience in a social marketing role involving TikTok and TikTok Shop
- Experience scaling TikTok Shop channels from early stages
- Experience scaling a beauty brand on TikTok Shop
- Existing network of TikTok creators and affiliates
- Knowledge of beauty trends and consumer purchasing behavior
- Qualitative and quantitative analytical skills, including forecasting and reporting KPI results
- Proficiency in Microsoft Office, social media scheduling tools, and Google Analytics
- Experience leveraging AI-powered tools
- Strong video editing and content creation skills
- Excellent verbal, written, and presentation skills
- Strong organizational skills and ability to meet project deadlines
- Strong external partner and agency management skills
- Ability to perform business development while managing day-to-day operations
- Strong project management skills
- Personal social media expertise
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets including 1,500 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Grown Alchemist. Innovative venture studio, OBRATORI and beauty tech start-up, DUOLAB, are also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions in order to create a better and healthier planet. The mission statement of the Group is: with empowerment we positively impact people and regenerate nature.
