The Role
Lead the long-term vision and strategic roadmap for TikTok Shop growth across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion. Set KPIs, analyze market and competitor trends, develop growth plans, partner cross-functionally, and advise senior leadership to drive revenue and acquisition.
Summary Generated by Built In
TikTok Commerce Strategy Lead
The TikTok Commerce Strategy Lead is responsible for developing the long-term vision and strategic roadmap for TikTok Shop growth. This role focuses on building scalable strategies across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion.
Key Responsibilities:
The TikTok Commerce Strategy Lead is responsible for developing the long-term vision and strategic roadmap for TikTok Shop growth. This role focuses on building scalable strategies across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion.
Key Responsibilities:
- Define TikTok Shop growth strategy and long-term business roadmap.
- Identify opportunities to increase revenue, brand awareness, and customer acquisition.
- Develop strategic plans across creators, affiliates, livestream commerce, and paid marketing.
- Analyze market trends, competitor activity, and TikTok platform updates.
- Establish performance goals, KPIs, and measurement frameworks.
- Partner with cross-functional teams to execute growth initiatives.
- Provide strategic recommendations to senior leadership.
- 5+ years of experience in digital commerce, social commerce, marketplace strategy, or growth marketing.
- Deep understanding of TikTok ecosystem, consumer behavior, and social shopping trends.
- Experience developing and executing growth strategies that drive measurable business results.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable recommendations.
- Experience managing partnerships with creators, agencies, affiliates, or external vendors.
- Strong knowledge of e-commerce metrics including GMV, conversion rate, CAC, ROI, and customer lifetime value.
- Ability to influence cross-functional teams and lead initiatives without direct authority.
- Excellent presentation, communication, and executive-level reporting skills.
Skills Required
- 5+ years of experience in digital commerce, social commerce, marketplace strategy, or growth marketing.
- Deep understanding of TikTok ecosystem, consumer behavior, and social shopping trends.
- Experience developing and executing growth strategies that drive measurable business results.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable recommendations.
- Experience managing partnerships with creators, agencies, affiliates, or external vendors.
- Strong knowledge of e-commerce metrics including GMV, conversion rate, CAC, ROI, and customer lifetime value.
- Ability to influence cross-functional teams and lead initiatives without direct authority.
- Excellent presentation, communication, and executive-level reporting skills.
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
