Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.
Key Responsibilities:
- Full ownership of strategy and execution of the SMB offer via TikTok Advertising
- Account setup and QA, with tracking QA coordinated with internal teams
- Initial campaign build, including structure, ad copy, and ads built from client creative
- Lead recurring working sessions covering builds, reporting, and optimizations
- Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early
- Sufficient QA that results in no errors that would negatively impact clients
- Effectively own internal communication for the program
- Keep client status and spend up to date in a shared tracker
- Flag blockers, scope questions, and client feedback to the program lead
- Proactively making recommendation to improve efficiency and performance
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how SMB brands succeed on TikTok
- Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role
- Ability to navigate roadblocks and adapt within the structure of the offer
- Ownership of performance reporting during client sessions
- Ability to leverage data to tell a story and articulate results to clients with clear next steps
- Employ AI technologies to enhance and optimize business processes
Role Requirements:
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with TikTok Advertising
- Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
- Hands-on experience with TikTok pixel and Events Manager setup and QA
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Other skills required:
- Strong written and verbal communication skills, including running a live working session
- Strong organizational and project management skills across many clients at different checkpoints
- Discipline to hold scope and say no to work outside the checkpoints
- Self-motivated individual with a strong desire to succeed
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
Key Performance Indicators (KPIs)
- Managing a full workload indicated by $30K revenue/employee
- Client spend growth on TikTok
- 90% Client Retention, evaluated biannually
- Team Retention (of DRs if applicable): 95%
Most Important Things (MITs)
- Excellence in launch execution and account performance, with fast, error-free builds
- Accurate tracking of client status and spend
- Successful cross-team collaboration
- Reliable internal communication
Benefits & Perks:
- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- National Holidays + 2 Mental Health Recharge Days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Skills Required
- Advanced proficiency in spoken and written English
- 2-3 years of digital marketing experience
- 1-2 years of experience in an agency setting
- 2-3 years of hands-on TikTok Advertising experience
- Experience with TikTok account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
- Hands-on experience setting up and quality-assuring TikTok Pixel and Events Manager
- Proficiency with Google and Microsoft Office suites
- Proficiency with Google Analytics
- Strong understanding of full-funnel marketing
- Strong written and verbal communication skills, including leading live working sessions
- Strong organizational and project management skills across multiple clients
- Ability to manage scope and decline work outside defined checkpoints
- Self-motivation and strong desire to succeed
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
Power Digital Marketing Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Power Digital Marketing and has not been reviewed or approved by Power Digital Marketing.
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Healthcare Strength — Health coverage is characterized as robust, with medical, dental, and vision plans and, in some cases, up to 100% employer-paid employee premiums. Wellness resources, an employee assistance program, and mental-health recharge days reinforce this support.
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Retirement Support — A 401(k) plan includes a 4% employer match. This provides tangible long-term savings support alongside core benefits.
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Leave & Time Off Breadth — Time off is described as expansive, featuring unlimited PTO from day one, 12 paid U.S. holidays, and two additional mental-health days. The structure emphasizes generous rest and recovery opportunities.
Power Digital Marketing Insights
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results. Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience. Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services. We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way. One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
