The Role
Manage and grow the company's TikTok Shop, optimizing account health, sales, inventory, promotions, content, and ad performance. Analyze KPIs, forecast demand, coordinate creators and internal teams, and run campaigns to increase revenue and conversion.
Summary Generated by Built In
TikTok Account Manager
The E-Commerce Account Manager (TikTok Shop) will be fully responsible for managing and growing Sunny Health & Fitness’s TikTok Shop presence. This role will oversee platform performance, sales growth, inventory planning, promotional strategy, content coordination, and overall account health on TikTok.
Key Responsibilities
The E-Commerce Account Manager (TikTok Shop) will be fully responsible for managing and growing Sunny Health & Fitness’s TikTok Shop presence. This role will oversee platform performance, sales growth, inventory planning, promotional strategy, content coordination, and overall account health on TikTok.
Key Responsibilities
- Manage the company’s TikTok Shop account end-to-end
- Ensure account health, compliance, and adherence to TikTok Shop policies
- Monitor performance metrics and optimize for growth
- Develop and execute strategies to increase revenue, conversion rate, and average order value
- Analyze daily, weekly, and monthly sales data and performance KPIs
- Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies
- Manage TikTok platform campaigns, flash sales, and platform-driven promotions
- Monitor inventory levels to prevent stockouts or overstock situations
- Collaborate with supply chain and warehouse teams to forecast demand
- Align inventory planning with campaign calendars and sales projections
- Coordinate with internal marketing teams and external creators/affiliates
- Support TikTok Live selling initiatives
- Ensure product listings are optimized (SEO, descriptions, images, videos)
- Analyze content performance and recommend improvements
- Work closely with paid media teams on TikTok Ads performance
- Optimize product feed and shop visibility
- Monitor ROAS, CAC, and ad performance metrics
- Bachelor’s degree in Business, Marketing, or related field
- 3+ years of experience in e-commerce or marketplace account management
- Direct experience managing TikTok Shop strongly preferred
- Strong analytical skills with experience using performance dashboards
- Advanced Excel skills required
- Experience in fast-paced consumer goods or fitness industry preferred
Skills Required
- Bachelor's degree in Business, Marketing, or related field
- 3+ years of experience in e-commerce or marketplace account management
- Direct experience managing TikTok Shop
- Strong analytical skills with experience using performance dashboards
- Advanced Excel skills
- Experience in fast-paced consumer goods or fitness industry
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
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