WHO WE ARE
TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as PrestonPlayz) in 2012 with his first YouTube channel and has been growing nonstop ever since! As a result, in 2023 TBNR was approved by YouTube as the first Creator-owned MCN (multi channel network). Today our MCN, ‘Fire MCN’ gets an average of 30 million views per day and includes the YouTube channels; PrestonYT, BriannaYT, PrestonPlayz, BriannaPlayz, PrestonReacts, BriannaReacts, Keeley, and Daisy and Poppy.
JOB DESCRIPTION
We’re looking for a master of video packaging, digital marketing, and audience behavior to join our amazing team to oversee the title and thumbnails process. If you’re obsessed with creating the most clickable content in the world and think you have what it takes to attract a massive audience on YouTube, then we want to hear from you!
The Thumbnail Coordinator will be responsible for guiding the ideation and execution of S-Tier thumbnails, titles, and episode ideas for our suite of gaming YouTube channels. They should have a deep understanding of the YouTube creator landscape, what’s trending, and what makes good, clickable content.
WHO YOU ARE
- A lover of a WIDE variety of YouTube content
- A results driven team player and proactive problem solver who focuses on building the strongest team
- Someone with a sales oriented mindset who is obsessed with viewer psychology and can easily determine why people are clicking - or NOT clicking - on a video
- Someone who can give and receive constructive criticism to fuel improvement
- A creative individual who can express their ideas with an analytical mind
YOUR DIRECT RESPONSIBILITIES
- Oversee title and thumbnail concepts for our suite of gaming YouTube channels
- Work alongside the creative team to guide title, thumbnail, and topic selections for each video pitched
- Analyze why viewers click particular titles and thumbnails
- Run competitor analyses to identify trends or market gaps that TBNR can capitalize on
- Identify actionable words, colors, and facial expressions that entice viewers to watch our content
- Manage packaging timelines including creative concepts and deadlines
- Work closely with thumbnail designers and channel teams to fulfill packaging timelines
- Analyze and observe each upload and swap packaging for performance below KPIs
- Supervise and build a team of contractors
REQUIREMENTS
- 1-2 years of experience in YouTube Packaging and Thumbnails
- In depth knowledge of YouTube analytics
- Deep understanding of packaging for content relating to Minecraft and Roblox.
FIRE PERKS (full time employees only)
- 100% Company paid Medical Insurance
- Company sponsored Dental and Vision Insurance
- 401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
- Flexible time off with 8 Company paid holidays
TBNR LLC is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.
Top Skills
What We Do
TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as PrestonPlayz) in 2012 with his first YouTube channel and has been growing nonstop ever since. As a result, in 2023 TBNR was approved by YouTube as the first Creator-owned MCN (multi channel network). Today, this MCN - “Fire MCN” - gets an average of 40 million views per day. In the past 18 months TBNR has evolved from an explicitly YouTube content production house to a global disruptor in social content and human communication. We believe in RADICAL CANDOR which means honest and constructive feedback towards ourselves and others, even if it might be uncomfortable or critical. We foster an environment where open and honest feedback is not only accepted, but encouraged for our employees and leadership to achieve their highest potential. We believe challenging each other is the only way to be the BEST. TBNR has an innate desire to spread positive messaging and cares deeply about the kind of content and products that we popularize with our videos, merchandise, and game development. We are seeking passionate CREATORS with a love for human collaboration through supportive competition to join us in the FIRE movement revolution - we will not REST in our efforts to push the needle of humanity forward in a meaningfully, positive direction!
Why Work With Us
We at TBNR are a group of skilled CREATORS coming from a variety of backgrounds including content creation, music, theater, coding, architectural design, movie and television set construction, tech and VC startups, professional gaming, video game development, and beyond! We don't just look at a resume, but look for how candidates CREATE.
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