Territory Sales Manager (West Coast)

Posted 5 Hours Ago
Be an Early Applicant
Hiring Remotely in Portland, OR, USA
In-Office or Remote
65K-100K Annually
Senior level
Sports • Manufacturing
The Role
Field-based territory sales role responsible for establishing X-LAB’s North American dealer network in Oregon and Washington. Duties include visiting bicycle shops, prospecting through cold walk-ins, opening dealer accounts, closing initial orders, training shop staff, monitoring competitors and pricing, and maintaining territory coverage and pipeline health. Success is measured by new dealer accounts, revenue targets, active dealers, demo placements, and consistent sales activity.
Summary Generated by Built In

Who We Are

X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility.

Today, XDS is quiet no more.

XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about.

X-LAB is the new inflection point for the category.

We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers.

Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders.

That is what makes this moment exciting.

Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time.

Are you ready to ride ahead of the pack?

Learn more at https://xlabbikes.com

See an insider’s look of our factory: Youtube Video

_________________________________________________

XDS is seeking a Territory Sales Manager to join us on this ground-floor opportunity to establish XDS in the North American market. This is a hands-on, field-based sales role focused on opening new dealer accounts and getting XDS bikes on shop floors across a defined territory. You’ll be out in-market most days, walking into stores, having real conversations with shop owners and managers, and building relationships face to face. This role is about laying the groundwork for XDS in North America and being the brand’s presence on the ground.

The territory for this position will include Oregon and Washington. We welcome applicants from any of these states.

What You’ll Do

  • Visit bike shops regularly to introduce XDS, open new accounts, and grow relationships

  • Prospect in person within your territory, including cold walk-ins

  • Take deals from first conversation through initial order

  • Train shop staff on product and positioning

  • Keep a pulse on competitors, pricing, and local market dynamics

  • Represent XDS in a professional, consistent way

You’re a Great Fit With:

  • Experience in the cycling industry and with bicycle shops (mandatory)

  • 5+ years of territory/regional sales experience built on relationships, not just inbound leads

  • Ability to build interest and convert into sales

  • Comfort and flexibility with traveling, opening doors, and starting conversations in person

  • Strong organization and follow up skills

  • Background or interest in cycling or performance sports

Success Metrics (1st Year)

  • Opening new dealer accounts

  • Hitting agreed revenue targets

  • Establishing active dealers and demo placements

  • Maintaining a healthy pipeline and consistent territory coverage

Our Compensation and Benefits

  • Salary plus commission structure (expected OTE $125-175k)

  • Demo bike fleet and comprehensive travel allowances

  • Remote-focused role

  • Office space in beautiful Santa Monica, California

Skills Required

  • Experience in the cycling industry and with bicycle shops
  • At least 5 years of territory or regional sales experience
  • Ability to build interest and convert prospects into sales
  • Comfort and flexibility with traveling and in-person prospecting
  • Strong organization and follow-up skills
  • Background or interest in cycling or performance sports
Am I A Good Fit?
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The Company
HQ: Alpharetta, GA
10 Employees
Year Founded: 2025

What We Do

XDS is one of the world's largest vertically integrated bicycle manufacturers and the world's largest producer of carbon-fiber frames.

Why Work With Us

We are a lean team of dedicated professionals who eat, sleep, and dream bicycles.

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