Area Sales Manager- Mumbai

Ayati Devices Private Limited is a Bangalore-based medical technology company focused on developing innovative, affordable diagnostic solutions for the early detection and assessment of diabetic peripheral neuropathy, vascular insufficiency and related foot complications.

Our product portfolio includes VIBRASENSE®, VIBRASENSE+T, Vasosense ABI, ANGIOCAM and integrated Foot Lab solutions. We aim to improve early diagnosis, clinical decision-making and patient outcomes by making advanced diagnostic technologies accessible to healthcare professionals and institutions.

Ayati Devices is looking for a dynamic, target-driven and commercially oriented Area Sales Manager / Territory Sales Manager to drive business growth within an assigned territory.

The candidate will be responsible for developing new business opportunities, building relationships with healthcare professionals and institutions, appointing channel partners, generating product demand and achieving assigned sales targets.

The ideal candidate should have experience in medical device sales, healthcare sales or diagnostic equipment sales, with strong territory management, relationship-building and team leadership skills.

·        Achieve monthly, quarterly and annual sales targets for the assigned territory or region.

·        Develop and execute territory-specific sales and business development plans.

·        Generate new business from diabetologists, endocrinologists, physicians, vascular surgeons, podiatrists, orthopaedic specialists, hospitals and diagnostic centres.

·        Promote Ayati's diagnostic devices and integrated Foot Lab solutions through product demonstrations, clinical discussions and commercial presentations.

·        Identify and develop opportunities with corporate hospitals, multispecialty hospitals, diabetes clinics, independent practitioners and government healthcare institutions.

·        Manage the complete sales cycle, from lead generation and qualification to demonstration, negotiation, order closure, installation coordination and payment collection.

·        Conduct product demonstrations, clinical presentations and training sessions for healthcare professionals.

·        Organise CME programmes, workshops, conferences, medical camps and other promotional activities.

·        Work with clinical and marketing teams to communicate product features, clinical applications and appropriate use.

·        Support customer onboarding, application training and post-sales coordination.

·        Collect customer feedback, market intelligence and competitor information.

·        Identify opportunities with government hospitals, medical colleges, public health programmes and healthcare institutions.

·        Develop relationships with relevant procurement teams, clinicians and institutional decision-makers.

·        Support tender identification, documentation, quotations and follow-up in coordination with the head office.

·        Track institutional sales opportunities and maintain a structured pipeline.

·        Recruit, guide and manage Sales representatives and other assigned sales personnel.

·        Define territory-wise targets, review individual performance and drive accountability.

·        Conduct regular field visits, joint customer calls and pipeline reviews.

·        Coach team members on product knowledge, selling skills, negotiation and territory planning.

·        Ensure consistent implementation of company sales processes and reporting systems.

·        Maintain accurate customer databases, lead pipelines and sales forecasts.

·        Update customer interactions, opportunities, demonstrations and orders in the company's CRM system.

·        Submit daily activity updates, weekly sales reports and monthly performance reviews.

·        Monitor sales conversion, average order value, outstanding payments and distributor performance.

·        Coordinate with marketing, clinical affairs, service and operations teams for timely customer support.

Performance will be assessed against measurable business outcomes, including:

·        Achievement of monthly, quarterly and annual revenue targets.

·        New customer acquisition and active account development.

·        Number of qualified leads, product demonstrations and sales conversions.

·        Number of new distributors appointed and productive channel partners developed.

·        Growth in sales of core diagnostic devices and Foot Lab solutions.

·        Revenue generated from hospitals, clinics, institutional accounts and government business.

·        Accuracy of sales forecasts and CRM reporting.

·        Payment collection and control of overdue receivables.

·        Customer satisfaction, repeat business and territory growth.

·        Achievement of regional targets, team productivity and sales representative performance.

·        Graduate in Science, Life Sciences, Pharmacy, Biomedical Engineering or a related discipline.

·        Area Sales Manager: Typically 6–8 years of relevant sales experience, preferably in medical devices, diagnostics or healthcare.

·        Experience selling capital medical equipment, diagnostic devices or clinical solutions will be an advantage.

·        Experience working with diabetologists, hospitals, specialists, distributors and institutional customers is preferred.

·        Strong sales, negotiation and business development capabilities.

·        Excellent communication and presentation skills.

·        Ability to conduct product demonstrations and explain clinical applications.

·        Strong territory planning, lead management and forecasting skills.

·        Ability to build relationships with healthcare professionals and institutional decision-makers.

·        Commercial acumen, target orientation and a proactive approach to problem-solving.

·        Proficiency in MS Office, Excel and CRM platforms.

·        Willingness to travel extensively within the assigned territory.

·        Results orientation and ownership of business targets.

·        Entrepreneurial mindset and market-development capability.

·        Customer-centricity and professional relationship management.

·        Analytical thinking and data-driven decision-making.

·        Team collaboration and effective execution.

·        Integrity and compliance with company policies and applicable medical device regulations.