Territory Sales Executive (Malaysia)

Location: Malaysia (Territory-based: Johor Bahru (JB) / North Malaysia (Penang & Kedah) / East Malaysia (Sabah & Sarawak))
Employment Type: Full-time
Reporting To: Country Lead (Malaysia)

HitPay is a unified commerce and payments platform that helps businesses accept payments online and in-store—cards, local payment methods, e-wallets, BNPL, payment links, and integrations (e.g., Shopify / WooCommerce / Wix). We work with fast-growing SMBs across APAC to help them increase conversion, reduce payment friction, and operate more efficiently.

We’re hiring territory-based sales owners to drive merchant acquisition and growth across key regions in Malaysia. You will own your territory end-to-end: building pipeline, pitching HitPay, closing merchants, and ensuring a smooth activation journey in partnership with internal onboarding/support teams.

This is a hands-on role for someone who is comfortable both in the field (merchant visits, walk-ins, local networking) and inside sales (calls, WhatsApp follow-ups, remote demos).

Candidates will be hired for one of the following territories:

• Johor Bahru (JB) / Johor

• North Malaysia (Penang & Kedah)

• East Malaysia (Sabah & Sarawak) (travel required within East Malaysia)

• Own merchant acquisition in your territory: prospect, pitch, negotiate, and close.

• Build a steady pipeline of SMBs across key verticals (retail, F&B, services, e-commerce, multi-outlet businesses).

• Sell HitPay’s solutions including:

  • Online payments (cards + local payment methods + BNPL)

  • Payment links for fast collection

  • E-commerce integrations (Shopify / WooCommerce / Wix and more)

  • In-person acceptance (where relevant)

• Run discovery calls/meetings and recommend the right setup based on merchant needs.

• Work closely with onboarding/compliance/support teams to drive fast activation and first transaction.

• Create local lead engines (referrals, merchant clusters, communities, web agencies/accountants/SME enablers) as a source of leads—this is not a dedicated partnerships role.

• Maintain accurate CRM updates and provide weekly visibility on pipeline, forecast, and on-ground insights.

• Qualified leads created per week

• New merchants activated per month (and time-to-first-transaction)

• Activation conversion rate

• Revenue/TPV contribution from your territory

• Early retention of newly onboarded merchants (reducing early churn)

• 2–7+ years of quota-carrying B2B sales experience (payments/fintech/POS/SaaS/telco/logistics are all relevant).

• Strong prospecting ability and consistent closing track record with SMBs.

• Comfortable with field sales (merchant visits) and high follow-up intensity (calls/WhatsApp).

• Able to work independently with strong territory planning (prioritization, routing, segmentation).

• Good understanding of payments and/or e-commerce workflows (checkout, gateways, QR/bank methods, terminals).

• Bahasa Malaysia + English required. (Mandarin and local dialects are a plus depending on territory.)

• Experience selling payment gateways, POS terminals, e-commerce plugins, or merchant acquiring.

• Existing SMB network in your assigned region.

• Familiarity with Shopify/WooCommerce/Wix merchants and agency ecosystems.