Title: Territory Manager (Mid-Atlantic & New England)
Department: Sales
Reports To: Sales Manager
Location: Remote - Mid-Atlantic & New England
Employment Type: Full-Time
We are seeking a Territory Manager to represent the Hyer Boots brand across retail partner locations throughout the Mid-Atlantic and New England regions, including WV, VA, PA, NJ, DE, MD, NY, CT, RI, MA, VT, and NH (subject to change based on company needs). This role focuses on ensuring Hyer products shine on the shelf, maintaining a premium in-store presence, building strong retail relationships, and supporting overall territory growth. The Territory Manager will help drive sell-through, reinforce brand values, and promote the Western way of life through exceptional merchandising and retailer support.
Key Responsibilities- Travel to retail partner locations across the Mid-Atlantic and New England region to sell Hyer Boots products.
- Ensure product displays are appealing, organized, and align with brand standards.
- Take and manage inventory to ensure optimal stock levels.
- Set up and maintain marketing point-of-sale (POS) materials, ensuring accurate and effective brand representation.
- Develop and maintain positive relationships with retail staff and management.
- Identify opportunities to improve shelf placement, product visibility, and sales performance.
- Provide feedback on inventory trends and market insights to internal teams.
- Attend the WESA trade show twice a year at the Dallas Market Center.
- Attend Hyer Sales meetings as scheduled
- Represent the Hyer brand with professionalism and enthusiasm.
- Strong understanding and passion for the Western way of life.
- Must have industry experience.
- Ability to travel extensively across the Mid-Atlantic & New England region and work independently.
- Needs to reside within the assigned territory
- Detail-oriented and organized with the ability to manage multiple locations.
- Proficient in using basic reporting tools (e.g., spreadsheets, email).
- Physical ability to lift and move merchandise as required.
- Be part of a purpose-driven company that values craftsmanship, authenticity, and passion.
- Engage in meaningful work supporting the Western lifestyle.
- Opportunities for growth within a dynamic and supportive team.
- Employee discounts on our products.
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What We Do
The original cowboy boot brand is back — revived by the family that started it and rebuilt for a new generation of the Western community. Today, Hyer builds durable, high-quality boots for those who live and breathe the Western way of life — ranchers, rodeo athletes, trainers, and everyday cowboys. Built to last. Made for legends. Apply here to join the team.
