The Role
Sell and promote machine guidance and positioning technologies to contractors and equipment owners. Prospect and manage customer relationships, provide technical demonstrations and training, develop proposals and pricing, coordinate with engineers and vendors, maintain CRM and demo assets, represent the company at events, and ensure customer adoption and post-sale support.
Summary Generated by Built In
Job Summary:
We’re looking for a motivated and driven Technology Solutions Sales Representative to join our team. This role is responsible for promoting and selling advanced machine guidance and positioning technologies to contractors, equipment owners, and construction companies.
If you’re passionate about heavy equipment technology, thrive on building strong customer relationships, and want to be at the forefront of transforming the construction industry, this role is for you.
The incumbent in this position is expected to model the following practices on a daily basis:
1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
Essential Functions
- Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission.
- Identifies new business opportunities by prospecting and building relationships with contractors, construction firms, and equipment dealers.
- Provides technical sales support, product demonstrations, and solution recommendations to customers.
- Manages customer relationships, from initial engagement to post-sale support, ensuring satisfaction and retention.
- Develops customized proposals, pricing, and configurations for machine guidance and positioning solutions.
- Collaborates with Technical Solutions Engineers, Product Specialists, and vendor partners to deliver customer-focused solutions.
- Coordinates customer training and onboarding for machine guidance systems and ensure smooth adoption of new technologies.
- Maintains accurate sales records, customer data, and pipeline opportunities in CRM systems.
- Represents the company at trade shows, industry events, and customer meetings.
- Manages and maintains company-provided assets, including demo equipment, vehicles, and technology tools.
- Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
- Performs other duties as assigned
Knowledge, Skills, and Abilities
- Demonstrated knowledge of construction levels, laser, distance measuring equipment, survey products and their uses.
- Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales).
- Excellent selling, negotiating, and closing skills with the ability to build long term business relationships.
- Proficient with Microsoft Office products including, but not limited to, Excel, Word, PowerPoint, Outlook, etc.
- Ability to work independently and within a team in a fast-paced, high volume environment with emphasis on accuracy and timeliness.
- Ability to read, analyze, and interpret professional journals, technical procedures, technical manuals or government regulations.
- Technical aptitude with the ability to quickly learn, demonstrate, and explain complex technology solutions.
- Excellent communication and interpersonal skills with the ability to influence and build long-term customer trust.
- Ability to deliver presentations, lead product demonstrations, and conduct customer training.
- Strong organizational and time management skills with the ability to manage multiple opportunities simultaneously.
Requirements
Education and Experience:
- High school diploma or equivalent with some college coursework or an equivalent combination of education and experience preferred.
- Minimum 1 to 3 years of work-related skill, knowledge, or experience required.
- Proven sales experience in the heavy construction industry or related technology/equipment sectors.
- Strong aptitude with 2D Laser & 3D GPS Machine Control and Guidance Systems, as well as Site Positioning Systems.
Supervisory Responsibilities:
None.
Travel:
Extensive driving and overnight travel required.
Valid Driver’s License required.
Physical Requirements:
- This position involves extended periods in a stationary positions in a vehicle.
- Requires outside activities and walking around construction sites.
- Occasionally lifts and moves materials and equipment up to 50 lbs.
- Requires bending, squatting, climbing steps, and loading materials from a company provided sales vehicle.
- This role frequently communicates with others, must be able to exchange accurate information in these situations.
- This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Work Environment:
This job is generally performed in the field on job sites, construction offices, and warehouse environment.
Exposure to computer screens; exposure to noise, dust, grease, fumes, gases, heat, cold and inclement weather conditions.
Frequently works at a fast pace with unscheduled interruptions.
Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
About
HOLT Group is a renowned, family-owned company with a legacy spanning nearly a century. As a powerhouse across several industries, including heavy machinery, construction, consulting services, training, and technology, we prioritize people and values. Our commitment to a Values-Based Leadership® approach has led to trusted partnerships and collaborative endeavors. At the heart of our operations is HOLT CAT, the largest Caterpillar dealership in the nation, along with other companies focused on industrial & commercial selling, energy, technology, and training & development. We excel in selling, servicing, leasing, and renting top-of-the-line industrial machinery and are dedicated to powering the construction and industrial spaces with superior equipment. Moreover, we empower construction and development with advanced technology, along with bringing technical skills and Values-Based Leadership® to individuals and companies seeking sustainable growth. If you're seeking a fulfilling career, explore our job opportunities at HOLT Group and join our values-driven team.
Skills Required
- Demonstrated knowledge of construction levels, laser, distance measuring equipment, and survey products
- Proven sales experience in the heavy construction industry or related technology/equipment sectors
- Minimum 1 to 3 years of relevant work-related skill, knowledge, or experience
- Strong aptitude with 2D Laser and 3D GPS Machine Control and Guidance Systems and Site Positioning Systems
- Proficient with Microsoft Office products (Excel, Word, PowerPoint, Outlook)
- Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales)
- Excellent selling, negotiating, and closing skills and ability to build long-term customer relationships
- Technical aptitude to learn, demonstrate, and explain complex technology solutions
- Ability to deliver presentations, lead product demonstrations, and conduct customer training
- Ability to work independently and in a team in a fast-paced environment; strong organizational and time management skills
- Valid Driver's License
- High school diploma or equivalent (some college coursework preferred)
- Ability to lift and move materials and equipment up to 50 lbs and perform physical tasks on job sites
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The Company
What We Do
HOLT Group is a family-owned, values-driven enterprise headquartered in San Antonio, Texas, with a legacy spanning nearly a century. It operates as a powerhouse across several sectors, including heavy machinery, construction, energy, technology, and training. As the owner of the nation's largest Caterpillar dealership, HOLT CAT, the company excels in selling, servicing, and renting industrial equipment while prioritizing a people-first, Values-Based Leadership® approach to drive sustainable growth for its partners and customers.
