The Role
Manage and optimize the company’s Seller Side Platform, ad inventory, and programmatic campaigns across PMP deals, open auctions, and direct deals. Analyze performance metrics, improve yield and fill rates, generate reports, troubleshoot ad delivery issues, research industry trends, and collaborate with sales, marketing, and technical teams to drive publisher revenue growth.
Summary Generated by Built In
Job Title: Technical Programmatic Ads Specialist
Location: Chandigarh, India
Department: IT/Technology
Reports To: Director of Technology
Job Type: Full-Time
About Us: Tru is a leading technology company specializing in innovative digital advertising solutions. Our Seller Side Platform (SSP) empowers publishers to maximize their ad revenue through efficient programmatic advertising. We are looking for a talented Programmatic Ads Specialist to join our team and drive our SSP's success.
Job Summary: The Programmatic Ads Specialist will be responsible for managing and optimizing the performance of our Seller Side Platform. This role requires a deep understanding of programmatic advertising, ad exchanges, and real-time bidding (RTB). The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams to achieve revenue goals.
Job Location and Address:
This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location:
- Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071
Key Responsibilities:
- SSP Management: Oversee the daily operations of the Seller Side Platform, ensuring smooth functioning and optimal performance.
- Ad Inventory Optimization: Analyze ad inventory and implement strategies to maximize yield and fill rates for publishers.
- Campaign Setup & Management: Set up, manage, and optimize programmatic ad campaigns, including PMP deals, open auctions, and direct deals.
- Data Analysis: Monitor key performance metrics and conduct thorough data analysis to identify trends, issues, and opportunities for improvement.
- Reporting: Generate regular reports on ad performance, revenue, and key insights for internal teams and external stakeholders.
- Collaboration: Work closely with the sales, marketing, and technical teams to align strategies and drive revenue growth.
- Troubleshooting: Identify and resolve issues related to ad delivery, discrepancies, and other technical challenges.
- Market Research: Stay updated with industry trends, emerging technologies, and best practices in programmatic advertising.
Qualifications:
- Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Experience: 5+ years of experience in programmatic advertising, preferably within an SSP environment.
- Technical Skills: Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes. Experience with Google Ad Manager, OpenX, or similar platforms is a plus.
- Analytical Skills: Strong analytical and problem-solving abilities with a data-driven mindset.
- Communication: Excellent verbal and written communication skills with the ability to present complex information clearly.
- Collaboration: Proven ability to work collaboratively in a cross-functional team environment.
- Detail-Oriented: High attention to detail with the ability to manage multiple tasks and projects simultaneously
- Certifications: Relevant certifications such as Google Ad Manager Certification, IAB Digital Media Sales Certification, or similar.
- Programming Knowledge: Basic understanding of HTML, JavaScript, and SQL for troubleshooting and custom solutions.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible working hours and remote work options.
- Professional development opportunities and continuous learning.
- Collaborative and inclusive company culture.
Skills Required
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- 5+ years of experience in programmatic advertising, preferably within an SSP environment
- Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes
- Experience with Google Ad Manager, OpenX, or similar platforms
- Strong analytical and problem-solving abilities with a data-driven mindset
- Excellent verbal and written communication skills
- Ability to collaborate in a cross-functional team environment
- High attention to detail and ability to manage multiple tasks and projects
- Relevant certification such as Google Ad Manager Certification or IAB Digital Media Sales Certification
- Basic understanding of HTML, JavaScript, and SQL
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The Company
What We Do
Tru Inc. is a premier Enterprise Digital Orchestration firm and global digital transformation agency specializing in bridging legacy architectures with future-ready AI. They provide strategic problem-solving for global enterprises through expertise in headless architecture, agentic workflows, and experience design, helping complex brands transform fragmented digital touchpoints into unified, high-performance ecosystems that foster substantial and enduring results across the globe.
