Technical Sales Manager

Posted 4 Days Ago
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Windsor, CO, USA
In-Office
Expert/Leader
Hardware • Industrial • Manufacturing
The Role
Serves as the technical sales and product expert for Tsugami America across an assigned territory. Supports distributors and customers through CNC machining applications, demonstrations, training, technical solutions, and project management. Builds customer relationships, identifies market opportunities, drives machine sales and market share, manages the Salesforce pipeline, and communicates technical and competitive intelligence to internal teams and distribution partners. Requires extensive manufacturing or capital equipment sales experience and 50%–60% travel.
Summary Generated by Built In

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Morris Group, Inc., one of the largest machine tool distribution networks in North America, is a third generation, family owned and operated business that serves manufacturers of precision machined parts in the United States. Our mission is to help manufacturers maintain a competitive advantage in the world economy by improving productivity.

Summary of Responsibility:

The Technical Manager will serve as the critical technical link between Tsugami America, its distribution partners, and end-user customers. This role will ensure effective communication across all organizations while providing technical application support, detailed technical information, competitive intelligence, product training, and clear communication of market opportunities.

The Technical Manager will collaborate closely with internal teams and sales channel partners to develop technical solutions, programs, product demonstrations, application strategies, and end-user solutions designed to increase unit volume and strengthen Tsugami America’s position in the North American market. This role will identify and communicate customer and market needs, translate those needs into practical technical solutions, and support distributors and customers throughout the sales and application process. By connecting Tsugami’s technical capabilities with the needs of the marketplace, the Technical Manager will help drive new business opportunities, improve channel effectiveness, expand product adoption, and contribute to long-term growth for Tsugami across North America.

What You Will Contribute:

• Be the Tsugami America sales and product expert within assigned territory (Part of Minnesota, South Dakota, North Dakota, Illinois, Wisconsin, Indiana, Ohio, Kentucky).

• Machining and Manufacturing Expertise

Strong knowledge of CNC machining, manufacturing processes, tooling, and applications.

Apply technical expertise to identify opportunities and recommend Tsugami solutions.

• Technical Sales & Applications

Develop applications and technical solutions that drive machine sales.

Conduct demonstrations, application reviews, technical presentations, and product training.

• Unit Sales & Market Share

Drive machine unit sales and expand Tsugami’s installed base.

Assist distribution in achieving 30% market share

Proactively manage territory performance and adjust strategies to achieve growth objectives.

• Distribution Partner Support

Increase distributor sales activity, technical capabilities, and productivity.

Develop positive relationships with customers and distribution network.

• Project Management

Manage multiple customer and technical projects from concept through implementation.

Coordinate customers, distributors, and internal resources to meet project timelines and objectives.

• Customer Relationships

Understand customer needs and convert manufacturing challenges into sales opportunities.

Maintain engagement with key accounts to identify new and replacement machine opportunities.

• Communication & Collaboration

Clearly communicate customer needs, technical requirements, competitive intelligence, and market opportunities.

Collaborate effectively with sales, applications, engineering, service, and marketing teams.

• Results & Accountability

Take ownership of opportunities from identification through machine placement.

Ensure forecasting accuracy and reporting to Business Unit Manager by maintaining a balanced SalesForce pipeline.

Other Functions:
  • Perform related duties as required

The duties listed above are intended only as illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar or a logical assignment to the position.

Travel: 50% - 60% travel within the assigned territory (including overnight stays), local office/distribution partners, Tsugami America headquarters, and on occasion internationally.

Qualifications and Competencies:

• 10-20 years of sales experience in manufacturing, capital equipment (Swiss or CNC preferred).

• Results driven, proven eye for business and excellent communication skills forming strong connections required.

• Bachelor’s degree or higher in technical field strongly preferred in combination of training and work experience.

• Microsoft Office, SalesForce, CAD required.

What's in it for You:

We take great pride in our employees and offer a variety of benefits that allow our employees to be successful inside and outside of work:

  • Competitive starting salary

  • Market competitive comprehensive health benefits including a zero premium medical plan offering, vision, dental, and company paid life insurance

  • Paid Time Off, starting with 23 paid days off in your first year.

  • 10 Company Paid Holidays

  • 401(k) retirement plan with company contribution

  • Tuition reimbursement

  • Employee appreciation events and perks

  • Employee Assistance Program

Mental and Physical Requirements:

The physical demands and characteristics of the work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Must be highly mobile, able to access all areas of the premises.

  • Ability to concentrate and remain focused while prioritizing multiple tasks, responsibilities, and projects.

  • Ability to sit for prolonged period of times.

  • Able to perform bending, twisting, stooping, reaching, and lifting of moderate to heavyweight material up to 50 lbs. with assistance from equipment or other employees.

  • Ability to frequently use hands and arms.

  • Vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

  • Ability to work responsibly and professionally in dynamic job sites that may involve tight timelines, changing priorities, and interaction with customers and team members.

Certain positions are designated as safety-sensitive due to the nature of the work performed. Employees in these roles may also be expected to:

  • Ability to stand, walk, bend, kneel, crouch, climb, and reach for extended periods while servicing equipment.

  • Ability to work in tight spaces or awkward positions, including accessing equipment interiors and elevated areas.

  • Strong hand–eye coordination and fine motor skills required for precise electrical, mechanical, and diagnostic work.

  • Ability to work in industrial environments, with exposure to noise, lubricants, coolants, metal chips, and other manufacturing conditions, while consistently wearing required personal protective equipment (PPE).

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Requisition ID#: 1899 Windsor, CT

Skills Required

  • 10–20 years of sales experience in manufacturing or capital equipment, preferably Swiss or CNC equipment
  • Proven business judgment, results-driven approach, and excellent communication skills
  • Strong knowledge of CNC machining, manufacturing processes, tooling, and applications
  • Bachelor’s degree or higher in a technical field, combined with relevant training and work experience
  • Microsoft Office proficiency
  • Salesforce proficiency
  • CAD proficiency
  • Ability to travel 50%–60% within the assigned territory, including overnight stays and occasional international travel
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The Company
69 Employees
Year Founded: 2020

What We Do

Tsugami America supplies precision CNC lathes, turning centers, milling machines, and related engineering and technical support to manufacturers across North America. Its high-precision equipment is designed for producing small parts for medical, aerospace, defense, and automotive applications. The company works through distributors and technical centers, providing application engineering, service, training, and lifecycle customer support to help manufacturers solve demanding machining challenges efficiently.

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