Tech PR Specialist (Boston Site)

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
As we embark on an ambitious mission to amplify our global presence, we are seeking a visionary PR Specialist to join our Boston team. This role will involve supporting all our extraordinary products within MacPaw's software division, with a primary focus on CleanMyMac, CleanMyMac Business and CleanMy®Phone. This specialist will also play a crucial role in helping expand our international PR efforts.
About Team:
At our core, we cultivate a welcoming and supportive work environment where every contribution is recognized and valued. We believe in the strength of collaboration, openness to new ideas, and a shared vision to create software solutions that truly connect with our users. With teams located in Boston, Kyiv, and across Europe, you'll have the opportunity to work in a diverse, cross-cultural environment where your unique expertise can make a real impact.
About Our Product:
CleanMyMac is an all-in-one solution that keeps your Mac in top shape. It clears out megatons of junk, making your computer run as fast as it did on day one. It scans the entire macOS, removes unnecessary files, malware, and frees up gigabytes of space on your Mac.
In this role, you will:

• Plan, coordinate, and execute creative PR campaigns that align with product branding
• Strengthen both MacPaw brand and product brand perception as a leader in Mac control and care by coordinating internal and external communications
• Fully support product releases by planning and pitching PR materials to relevant media outlets
• Conduct detailed analyses of PR campaign metrics and create reports to guide future strategies
• Proactively pitch media to link product brands with broader news narratives and boost visibility
• Monitor and analyze media trends, identify potential reputational risks, and protect brand perception

Skills you'll need to bring:

• Bachelor's degree in Public Relations, Marketing, Communications, Journalism, or a related field
• At least 3 years of experience in product PR, marketing, or related communications roles
• Exceptional writing skills and the ability to craft clear and compelling messages
• Proven experience managing media relations, event participation, and sponsorships
• Strong analytical skills with a focus on monitoring and optimizing PR metrics
• Familiarity with media platforms and databases (e.g., Muck Rack, Cision, Meltwater)
• Excellent collaboration abilities, working seamlessly with cross-functional teams on communication campaigns

As a plus:

• Experience in the tech industry or with public companies is a major plus

Meet a fellow MacPawian
Q: What's the most exciting part of your job?
A: Seeing when my team's research results are integrated into important decisions within the company.
Varvara Podnos
Market and Customer Research Service Manager
What We Offer

• Your well-being is always a priority
  
  • MacPaw believes the health, satisfaction, and financial security of employees and their families are important not only to each individual's well-being but also to achieving our organization's overall objectives. We offer medical, vision, and dental insurance benefits.
• Hybrid work model & flexible working hours
  
  • We offer a hybrid work model, with at least three days a week on-site in our Boston office. You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Whatever your dreams and aspirations are, we have you covered. Education opportunities to grow both hard and soft skills, annual development reviews, internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Time-off policy that covers life's needs
  
  • At MacPaw, we genuinely understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for multiple purposes.
• We're an equal opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.