Teamlead Product - Campaign Engine (all genders)

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.

The Campaign Engine is a completely new product. Its mission is to enable self-service campaign management for Retail Media Partners, giving them direct access to AY's unique loyalty frameworks: Missions & Coupons. 

This creates a compelling opportunity for partners to drive customer acquisition and incremental engagement within AY's existing customer base.

This is a greenfield role: you will shape the product vision, build the team from scratch, and drive execution from day one. Be part of an ambitious Retail Media organization and make an immediate commercial impact at scale.

• Build a completely new product from scratch: define, conceive, and deliver the Campaign Engine, enabling Retail Media Partners to run self-service campaigns within AY's Missions & Coupons loyalty ecosystem
• Take full ownership of your team's output as well as E2E feature conception & planning for the Campaign Engine
• Recruit and grow your team: attract engineers who share your ambition and have the skills to execute a high-impact product roadmap
• Steer an experienced development team within AY's agile working culture (SCRUM, Kanban): organize and moderate agile ceremonies (standup, planning, retrospective, feature demonstrations, etc.)
• Work data-driven, leveraging reports and analyses to derive actions that are truly oriented towards customer needs and business impact
• Collaborate closely with Data Science and Engineering to build scalable, performant product solutions
• Manage and communicate with all relevant stakeholders across Business, Tech, and Analytics’
• Translate stakeholder demands, commercial goals, and operational requirements into actionable and scalable product solutions
• Triage operative issues, identify technical dependencies, and evaluate business impact

• 7–10 years of experience in Product Management in a software development environment
• At least 2 years of team leadership experience leading cross-functional development teams
• Experience working in agile environments and collaborating with Developers, Data Scientists, and QA Managers
• Deep understanding of technical systems, data flows, and functional dependencies
• Experience in IT project management and leading cross-team initiatives
• Experience in AdTech or Retail Media
• Background in e-commerce or retail
• You take ownership, make data-informed decisions, and feel comfortable operating in a high-impact product area
• You are comfortable working in an international environment
• You have excellent communication skills (in English) and can translate complex technical topics into clear business language
• You are analytical, structured, customer-focused, and impact-driven
• You have a proactive attitude and go the extra mile when needed

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.