Search Marketing Manager: SEO and PPC

Job Description
Search Marketing Manager (SEO & PPC)
Wilmington, DE
Monday-Friday 8:00 am to 5:00 pm
Hybrid
CSC is looking for a skilled Search Marketing Manager to lead our SEO, PPC, and website conversion rate optimization (CRO) initiatives, sitting within the Digital Marketing team and reporting to the Head of Digital Marketing. This hybrid role requires a strategic leader with a deep understanding of B2B digital marketing and expertise in both organic and paid search. The ideal candidate is both hands-on and strategic, with a proven track record of driving results through holistic search strategies. You will oversee a talented team focused on maximizing visibility, engagement, and conversions across organic and paid search channels. Experience with data-driven decision-making, a strong understanding of search trends, and an interest in tackling the emerging implications of generative AI search are a must.
Some of the things you will be doing:

• Search Marketing Strategy & Execution: Develop and lead an integrated B2B search marketing strategy that encompasses SEO, PPC, and CRO aligning with broader business goals and supporting digital marketing strategies to demonstrate ROI.
• Team Leadership: Manage, mentor, and grow a team of SEO, PPC, and CRO specialists, creating a collaborative and high-performance culture.
• Thought Leadership: Act as the internal expert in all things related to organic and paid search marketing, interacting with colleagues at all levels of seniority and responsibility.
• SEO Optimization: Oversee both front-end and backend SEO, leveraging the latest techniques and trends to enhance visibility in organic search results in both traditional and generative AI search engines. Coordinate with business unit marketing managers and content teams to ensure content strategies and content output are aligned to SEO needs such as through topic clusters and pillage page development.
• Paid Search Management: Direct paid search strategy and execution, including keyword research, ad copy creation, bid management, and performance optimization, ensuring alignment with SEO and CRO efforts.
• Conversion Rate Optimization: You're bringing potential customers to the website, but what happens when they get there? Drive CRO initiatives across the website, implementing and testing strategies to improve user engagement and conversion rates.
• Data-Driven Insights: Use analytics tools to track, measure, and report on search marketing performance, interpreting data to refine strategies and share insights with stakeholders.
• Generative AI Search Optimization: Stay ahead of AI-driven search changes, adjusting strategies to capture new opportunities in the evolving search landscape.

What technical skills, experience and qualifications do you need?

• 7+ years of experience in search marketing, with a strong B2B background and proven success in both SEO and paid search. Experience in finance a plus.
• Comfort in providing a consultative experience to internal customers and stakeholders is a must-customer-facing agency experience is preferred
• Expertise in both technical and on-page SEO, as well as paid search management, with a solid understanding of CRO principles
• Experience managing and developing a team of search and CRO professionals
• Proficiency with analytics and enterprise search marketing tools (e.g. Google Analytics, SEMrush, Brightedge, Conductor)
• Demonstrated ability to leverage data insights to drive decision-making and strategy optimization
• Strong understanding of generative AI search trends and implications
• Proximity to Wilmington, DE and ability to come into the office 2 - 3 days per week

#LI-AM1 #DigitalMarketing #CSCCareers #Hybrid
About Us
CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®
Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.
CSC is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.
CSC colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers.
We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,
CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.
We encourage candidates to apply directly to our website and not through third-party sources.
Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.
About the Team
At CSC®, we're always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 120 years.
CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.

• CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace.

• We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.

• Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance.

• CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more.

• Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. It's an exciting time for us in terms of growth and expansion.