About us:
Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate. What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.
Our businesses:
With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.
A23 (Gaming) - The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business. Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.
Cricket.com - We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.
About the Job Role
- This role is essential for driving user engagement by creating targeted and impactful content that aligns with the company’s retention, reactivation, and acquisition strategies. The candidate will focus on content that enhances user journey mapping and fosters engagement.
Job Responsibilities
- Lead the creation of content for user retention, lifecycle management, and acquisition.
- Collaborate with cross-functional teams to deliver content that supports engagement and reactivation strategies.
- Utilize content management tools and analyze performance metrics to refine strategies.
- Guide and mentor a content team while driving creative problem-solving.
- Apply strategic thinking and a user-centric approach to content creation.
- Implement retention marketing strategies and work with lifecycle automation platforms.
- Employ A/B testing, segmentation, and personalization techniques to optimize content effectiveness.
Qualifications Required
- 5+ years of experience in content writing or content strategy, preferably in a team lead or managerial role.
- Expertise in user retention, lifecycle management, and acquisition in fast-paced environments.
- Strong understanding of user journey mapping and its role in engagement.
- Experience in the gaming or related industries is a plus.
- Proficiency in content management tools and analyzing content performance metrics.
- Excellent communication skills, both written and verbal.
- Familiarity with retention marketing strategies and lifecycle automation tools.
What we offer -
Competitive salary
Mediclaim Policy - Best in Industry
Flexible working hours
Career Development Program
Best in Industry Reward and Recognition program
Inclusive and Collaborative Work Culture
Complimentary snacks are served every day
If you would want to be a part of this multi-million user company, apply on the given link
What We Do
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 50 million+ users and multiple brand verticals like A23 Games A23 Rummy and Cricket.com, Head Digital Works has come a long way in the past 16 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments. We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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