Tag Implementation Lead

Welcome to Decision Foundry - Data Analytics Division!

We are proud to introduce ourselves as a certified "Great Place to Work," where we prioritize creating an exceptional work environment. As a global company, we embrace a diverse culture, fostering inclusivity across all levels.

Originating from a well-established 19-year web analytics company, we remain dedicated to our employee-centric approach. By valuing our team members, we aim to enhance engagement and drive collective success.

We are passionate about harnessing the power of data analytics to transform decision-making processes. Our mission is to empower data-driven decisions that contribute to a better world. In our workplace, you will enjoy the freedom to experiment and explore innovative ideas, leading to outstanding client service and value creation.

We win as an organization through our core tenets. They include:

·       One Team. One Theme.

·       We sign it. We deliver it.

·       Be Accountable and Expect Accountability.

·       Raise Your Hand or Be Willing to Extend it

About the Role

We are looking for a seasoned Tag Implementation Lead to build and lead a new practice focused on digital tagging and data collection. This is a hands-on and strategic role where you will take ownership of client-side and server-side tagging implementations, build a team, and collaborate closely with clients and internal stakeholders to deliver best-in-class solutions.

You will work at the intersection of data engineering, marketing technology, and analytics, enabling businesses to track, measure, and optimize user interactions effectively.

Key Responsibilities

• Tag Management Strategy: Define and execute end-to-end tag implementation strategies for clients.
• Client & Server-Side Tagging: Implement and troubleshoot both client-side (browser-based) and server-side (cloud/CDN-based) tags.
• Tool Ownership: Lead implementations using tools like Google Tag Manager (GTM), Adobe Launch, Tealium, or similar.
• Client Collaboration: Work directly with clients to understand requirements, propose tagging strategies, and manage deliverables.
• Team Building: Hire, mentor, and manage a team of tag implementation engineers.
• Documentation: Maintain detailed documentation on tagging setups, data layers, events, and variable mappings.
• Data Quality Assurance: Establish QA frameworks to validate tag accuracy and data integrity across web and mobile platforms.
• Cross-functional Collaboration: Work closely with web developers, analysts, and marketing teams to ensure accurate data capture.

• 8–10 years of relevant experience in digital analytics or tag implementation roles.
• Strong expertise in Google Tag Manager (GTM).
• Solid understanding of JavaScript, browser debugging tools (e.g., Chrome DevTools), and DOM structure.
• Hands-on experience with client-side tagging (e.g., GTM) and server-side tagging (e.g., GTM Server Container, AWS Lambda, Cloud Functions).
• Knowledge of dataLayer design, custom events, and variables.
• Experience implementing tags for web analytics tools (e.g., Google Analytics 4, Adobe Analytics, Floodlight, etc.).
• Understanding of cookie behavior, consent management tools, and privacy compliance (e.g., GDPR, CCPA).
• Familiarity with mobile tagging (e.g., Firebase, SDK-based tagging) is a plus.
• Experience with Adobe Launch / Adobe Analytics is a strong plus.
• Ability to work in agile, cross-functional environments.
• Strong communication and client-facing skills.