SVP, NA eCommerce

Job Summary
The Senior Vice President, North America eCommerce leads the strategy, execution, and performance of our eCommerce channels and digital initiatives across the U.S. and Canada. This role is accountable for delivering engaging, customer-centric experiences that grow revenue, strengthen market share, and deepen brand loyalty in eCommerce channels in North America. The SVP, NA eCommerce oversees the North America ecommerce business, ensuring alignment with regional business priorities and delivering profitable, measurable results. Will also influence global eCommerce on a global level strategic project roadmap, creating global digital cross-functional alignment w/in KEEN.

We’re looking for a high-impact, hands-on digital leader ready to take the next big step in their career. As SVP of North America eCommerce, you’ll lead the strategy, execution, and performance of KEEN’s digital business across the U.S. and Canada—including our owned eCommerce platform, key marketplaces, and regional digital marketing channels.

This role is based in Portland and requires a regular presence at our global headquarters (minimum four days per week). You’ll work closely with cross-functional leaders across product, brand, global regional teams, and commercial teams. While the title carries SVP responsibility, our structure is intentionally lean. You’ll lead a small team, stay deeply engaged in day-to-day operations, and make direct contributions that shape business outcomes. From merchandising and campaign planning to site optimization and analytics, this is a hands-on role within a growth-oriented digital business. 

We’re looking for a digitally fluent leader with the ability to scale impact. We’re not hiring based on years of experience—we’re hiring for capability, curiosity, and grit. If you’re fast-moving, data-driven, collaborative, and excited by the opportunity to grow something meaningful, we’d love to meet you. At KEEN, you’ll have the chance to lead, build, and grow.

Key Responsibilities:

• Leads the North American eCommerce and digital strategy aligned with enterprise goals.
• Owns digital growth, profitability, and fan engagement across KEEN’s owned platforms, marketplaces, and regional digital channels.
• Strongly influences the global eCommerce in regions rooted in partnership, cross-functional alignment driving global-regional alignment.
• Localizes global strategies to resonate with North American consumers, adapting content, promotions, and execution to meet regional needs.
• Aligns digital objectives with the broader business strategy, product roadmap, and brand positioning.
• Oversees U.S. and Canadian digital sales channels, including DTC, marketplaces, and wholesale co-partners.
• Ensures exceptional user experiences and drives conversion and revenue.
• Manages the regional eCommerce P&L, ensuring strong ROI and efficient spend across marketing and operations.
• Optimizes digital merchandising, pricing strategies, and promotional campaigns to maximize sales and margin performance.
• Leads regional digital marketing, including SEO, SEM, paid media, email, social, affiliate, and influencer strategies.
• Ensures brand consistency and storytelling across all digital platforms in collaboration with global Insights & Engagement.
• Drives traffic and acquisition through data-driven segmentation and targeted campaigns.
• Oversees loyalty programs, CRM initiatives, and post-purchase engagement strategies to foster customer retention and brand loyalty.
• Enhances the fan experience through UX/UI optimization, mobile-first design, and personalized digital journeys.
• Champions digital tools such as AI personalization, AR try-ons, chatbots, and other innovations to improve satisfaction and lifetime value. 
• Ensures world-class digital customer service standards across the shopping journey.
• Partners with the Global Business Technology team to develop a digital technology roadmap and prioritize various digital initiatives.
• Collaborates with supply chain and operations on efficient inventory management, order fulfillment, delivery optimization, and returns processing to improve customer satisfaction and reduce costs.
• Tracks KPIs such as conversion rate, AOV, CAC, and LTV to measure performance and guide decision-making.
• Leads testing and optimization to improve site performance and marketing ROI.
• Identifies and implements emerging technologies and trends to maintain a competitive edge.
• Builds and leads a high-performing, cross-functional team spanning eCommerce, digital marketing, and analytics.
• Fosters a culture of innovation, collaboration, accountability, and continuous learning.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field required
• Master's Degree in Business or equivalent preferred
• Minimum Fifteen(15) years of experience in DTC, e-commerce, digital marketing, or related fields, with 
• Ten (10) years in an eCommerce leadership role
• Five (5) years managing large, cross-functional teams and owning P&L responsibilities 
  

Knowledge, Skills, and Abilities

• Ability to work from Portland, OR, KEEN HQ 4+ days per week
• Proven track record of driving significant growth in DTC and digital channels.
• Deep expertise in digital marketing channels, including paid media, SEO, email marketing, content marketing, and social media.
• Experience in managing and scaling e-commerce platforms, optimizing customer experience, and implementing best-in-class digital solutions.
• Strong analytical skills with the ability to make data-driven decisions and measure the impact of digital initiatives.
• Demonstrated success in leading cross-functional teams and collaborating with global stakeholders.
• Exceptional communication and interpersonal skills, with the ability to influence and build relationships with senior executives, partners, and external stakeholders.
• Key Attributes:
  • Visionary Leader: Ability to inspire and align teams around a compelling vision for the DTC and digital future of the company.
  • Player-coach mindset, lead with clarity, strong vision for success.
  • Customer-Centric: Passionate about delivering exceptional customer experiences that drive loyalty and growth.
  • Innovative: Comfortable with change and always looking for creative solutions to complex challenges.
  • Collaborative: Strong ability to work across teams and geographies to ensure alignment and success.
  • Results-Driven: Focused on delivering measurable growth and performance improvement.

Travel - yes

Base Salary: $260,000 -  $290,000 yearly
This range represents the low and high ends of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:  Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.  

At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes these people's knowledge, rights, and resilience.

Fuerst Group, KEEN, and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.