SVP, Content

Posted 7 Days Ago
Be an Early Applicant
New York, NY
167K-220K Annually
7+ Years Experience
AdTech • Marketing Tech
The Role
The SVP, Content at Zenith will manage key accounts and lead the content/integrated marketing practice, focusing on talent development, strategic execution, and industry relationship cultivation. Responsibilities include overseeing practice management, developing integrated marketing strategies, and driving business growth through effective content experiences and client engagement.
Summary Generated by Built In

Company Description

About Zenith:
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

Overview:
Zenith is looking for an SVP, Content to oversee select key accounts and aid in overall practice management, growth ambitions and talent development. As a content/integrated marketing subject matter expert, this person will also maintain and cultivate high profile industry relationships with key partners and represent Zenith at industry events.

Key Responsibilities:

Practice Management

  • Help to lead total content & influencer practice across the organization, inclusive of thought leadership, sharing of learnings, staff development/training & mentorship, and innovation efforts. 
  • Drive meaningful connectivity with adjacent practices, notably Cultural Convergence, Commerce, and Business Affairs
  • Manage interviewing, hiring, training, mentoring, developing, and evaluating practice team members including performance reviews for direct reports, helping them to further grow in their career.
  • Oversee total practice resource management and succession planning in partnership with EVP, content

Integrated Strategic Development & Execution

  • Command a comprehensive understanding of integrated marketing across all media channels and develop customized, first to market content experiences for those channels.
  • Set north star vision for content strategy, utilizing data-backed narratives to identify places and spaces to play across client LOBs.
  • Deep industry relationships with key media partners, IP holders, and/or talent to identify up and coming opportunities before they reach the broader media marketplace.
  • Supervise the development, and monitoring of individual custom content & innovation executions, assuring quality control across implementation while mapping back to strategic intent; serve as key point of escalation for day-to-day client needs.
  • Collaborate with Strategy, Investment, Search and Analytics teams to deliver measurable ROI across all custom programs where relevant.

Growth

  • Build strong relationship with client team leads, continuously showcasing Zenith’s content strengths, thought leadership, innovation capabilities, critical thinking and problem-solving abilities.
  • Identify opportunities for new growth across key practice capabilities and relevant Publicis solutions to deliver against individual client KPIs.
  • Deliver compelling thought leadership perspectives & POVs, including industry-facing whitepapers, panel participations, and public speaking engagements representing the practice.
  • Participate in new business pitches as required

Qualifications

  • 15+ years of Integrated Marketing & Content experience
  • Track record of building successful client relationships built on mutual trust and shared discuss 
  • Fluency in agency commercials, staff planning and P&L management
  • Strong written & verbal presentation skills; ability to ‘command a room’
  • History of success in supporting new business acquisitions
  • Strong written and verbal communication skills
  • Demonstrated ability to think strategically
  • Must be a self-starter who works well in a fast-paced, team-oriented environment
  • Significant experience in a service, delivery and/or customer focused organization is required
  • Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $167,000 - $220,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/2/2024.

#LI-Hybrid

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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