SVP, Analytics

Description

Position at Fingerpaint Marketing

Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. In 2021, Fingerpaint was named to Ad Age's Best Places to Work and was awarded Agency of the Year by Med Ad News. Here, creativity happens naturally-we attract top talent and give them a space to grow and collaborate.

The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs). The team develops the tracking infrastructure and creates data-informed narratives that can apply to real-world business opportunities and challenges.

The SVP Activation Analytics role is accountable for the performance and results of reporting programs, processes, and outputs, as well as championing new ways to support clients and internal corporate analytics initiatives with a data-driven focus. The SVP leads a team of Director of Analytics and their direct reports who are running the analytics programs within each portfolio in addition to data science talent. This leader, in collaboration with MarTech, Strategy, and Applied AI peers is responsible for identifying gaps and opportunities to help the agency consistently grow and innovate.

Duties and Responsibilities

• Oversee Fingerpaint Marketing reporting and analytics programs across all portfolios.
• As Activation Analytics leadership, work closely with the data engineering team, digital strategy team, and cross-office leaders to continue to grow and optimize Fingerpaint's data initiatives, analytics programs, and practices.
• Lead cross-functional projects using data modeling and analysis techniques to discover insights that will guide strategic decisions
• Examine, interpret, and communicate results and business impact of analytical initiatives to key internal stakeholders and client teams
• Support omnichannel initiatives and coordinate with leadership and marketing technology on methodology and execution of customer campaigns
• Oversee team management, reporting objectives, and key performance indicators process to identify trends and evaluate the success of client initiatives and objectives
• Develop and own analysis approach for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannel
• Develop models and synthesize recommendations on best path forward for specific products
• Oversee projects and provide guidance to project team on research and client-related issues
• Own and direct all aspects of client development and direction; ensure client satisfaction with project deliverables
• Manage direct reports and mentor staff outside of direct report responsibility
• Provide subject matter expertise to internal and external customers

Requirements and Experience

• Minimum of 15 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing (can be combination of client and agency experience)
• Expertise with Tableau and programming languages like SQL
• Familiarity with syndicated data sources (eg, IQVIA, claims data, etc)
• Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Excellent communication, interpersonal, and management skills are required
• Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources
• Strong problem-solving, quantitative, and analytical abilities
• Demonstrated ability to prioritize and manage workload and meet project deadlines
• Must enjoy working in demanding environment as a key member of a dynamic, team-based organization

Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity.Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.