Company Description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
This position requires a highly motivated person to assist in the day-to-day execution of a CPG account. The Supervisor will be responsible for strategic plan development, activating digital, and be the expert on their assigned brands.
Role Objectives:
- Assist with planning and implementation for client accounts across digital and video for a CPG client
- Heavy involvement in the building of annual strategic plans
- Plays a leading role in all aspects of campaign planning and management including vendor liaison and reporting
- Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
- Assist in presentation of data, insights and media plans to clients
- Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Manage digital campaigns reaching relevant brand consumers – analyze, optimize content performance and present recommendations to client
- Lead negotiation of Buys, Makegoods, Positioning, Value Add Negotiations with support from Strategy Associate Director
- Develop strong client relationships across media and Brand teams
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Prepare and deliver buying and or digital trafficking specs and guidelines
Qualifications
- B.A. or B.S. in Marketing, Advertising or related field
- 3-5 years of digital media buying/planning experience
- Experience planning digital campaigns for products in the B2C space and ability to confidently present these to clients both on the phone and in-person
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
- Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
- Experience with Prisma and DCM preferred
- Experience with Research tools such as Nielsen or Comscore
Additional Information
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Top Skills
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
