Supervisor, Social

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Job Description

The Social Media Supervisor is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies. 

*Please note this is not a content creation or organic posting position.

Responsibilities

• Guide and drive social media strategies for certain client account(s) and help to set overall objectives
• Build, maintain and grow client relationships and client business
• Oversee, author and/or constructively edit and review the writing of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
• Prepare plan presentations and oversee preparation of social media plan presentation elements
• Supervise, direct and review the development and implementation of specified social media plans
• Lead weekly social media meetings with clients and provide insight into weekly online media results
• Work closely with influencer and content teams on paid activation of custom content
• Develop, plan and execute social test and learns, specifically around social commerce activation
• Build and maintain relationships with social media publishers and internal agency counterparts
• Understand and adopt new social media trends and/or processes for clients and for UNIT3C
• Maintain knowledge of current social media trends and provide training to UNIT3C employees
• Develop a successful team of social media planners through coaching and mentoring
• Other responsibilities, as assigned

Qualifications

• Extensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities) with extensive knowledge in full funnel capabilities and objectives (awareness, traffic and sales)
• Experience with social commerce capabilities and ad formats across all social platforms. Experience with commerce tracking capabilities, such as Amazon Attribution, a plus
• Experience with campaign management/ad serving technology (i.e. Double Click, Double Verify, Google Analytics, etc.)
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint)
• Advanced skills in Excel (pivot tables and macros)
• Experience analyzing social data and market research
• Strong leadership and managerial skills, guiding the junior staff
• Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
• Strong time-management and organizational skills
• Strong communication and negotiation skills
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience managing multiple, competing priorities, duties and/or projects

Additional Information

Requirements

• Bachelor’s degree
• 3+ years of social media planning and buying experience, preferably at an advertising or media agency