The Role
The SEM Supervisor oversees strategic development and execution of search engine marketing campaigns, manages direct reports, and collaborates with clients and teams to ensure effective communication and performance.
Summary Generated by Built In
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
The Supervisor of SEM is a strategic and executional lead responsible for overseeing SEM strategy, activation, and optimization across multiple life sciences and pharmaceutical brands. This role blends hands-on platform management with client strategy, data interpretation, and people leadership.
Working closely with the Director of SEM and cross-functional teams, the Supervisor guides the development of paid search campaigns that deliver measurable outcomes, working closely with cross-functional partners to align SEM with omnichannel media strategies. In addition to owning day-to-day campaign performance, the Supervisor oversees 1–2 direct reports, fostering their professional growth and ensuring operational excellence.
What You'll Do
- Lead SEM strategy development and execution across assigned client brands.
- Oversee campaign builds, QA, launches, pacing, and optimization in Google Ads, Microsoft Ads, and Search Ads 360.
- Develop keyword and audience strategies, competitive blunting, ad copy testing frameworks, and optimization roadmaps.
- Translate complex performance data into actionable insights and present results and recommendations to clients.
- Partner with analytics to define KPIs, measurement frameworks, and custom dashboards.
- Manage 1–2 direct reports, providing coaching, feedback, and performance management.
- Collaborate with creative, media, and account teams to ensure SEM is fully integrated into omnichannel programs.
- Stay ahead of platform updates, beta opportunities, and emerging trends, sharing innovations with the broader team.
- Ensure accuracy and compliance with MLR/PRC processes across all SEM deliverables.
- Support the Director of SEM in refining processes, developing best practices, and evolving the agency’s SEM capability.
About You
- QUALIFICATIONS
- 4–6yearsof paid search experience, including hands-on campaign management and
- client-facingleadership.
- Proven ability to develop and execute SEM strategies that drive measurable ROI.
- Deep knowledge of Google Ads, Microsoft Ads, Search Ads 360, and analytics
- platforms (Google Analytics, Adobe Analytics, etc.).
- Experience managing, mentoring, or coaching team members.
- Strong analytical and storytelling skills, with the ability to translate data into compelling insights.
- Excellent presentation and communication skills.
- Advanced Excel and PowerPoint proficiency.
- Healthcare or pharmaceutical advertising experience strongly preferred.
- Google Ads and SA360 certification required; Bing Ads certification a plus.
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Top Skills
Adobe Analytics
Excel
Google Ads
Google Analytics
Microsoft Ads
PowerPoint
Search Ads 360
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology—to create the connections that make better health happen.
We partner with our clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
