Key Duties & Responsibilities include
- Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director
- Perform research to understand audiences and their behaviors
- Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
- Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
- Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
- Perform account diagnostic checks, inclusive of providing daily pacing updates
- Run reports as scheduled and as needed, based on client-partner requests
- Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
- Provide optimization recommendations in an on-going capacity
- Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
- Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
- Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
- Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate
Team Management
- Lead and mentor a team of Specialists
- Set clear goals, provide ongoing coaching and mentorship to support team members’ development
- Foster a collaborative and inclusive team culture, encouraging innovation and knowledge-sharing to optimize media strategy
- Manage team resources effectively, balancing workloads and timelines to ensure timely and high-quality project delivery, managing up to the Media Director as needed
- Serve as a role model for the team by demonstrating empathy, accountability and attention to detail in every document, email, etc. that you produce
Qualifications
- Bachelor's Degree
- 2-5 years of experience working in paid social media
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Media Director
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
Similar Jobs
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!








