Qualities:
Here’s what it takes to be successful in the role:
● Curiosity and Skepticism: You have a strong interest in the evolving Video landscape with internal motivation to stay on top of trends and innovation across the industry. You are able to apply critical thinking to information and understand the implications of new ideas.
● Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
● Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
● Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
● Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
● Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.
Responsibilities:
● Negotiate and place video buys that deliver on the goals of the media plan.
● Prepare and present client buy overviews.
● Assist with agency Upfront and Scatter negotiations.
● Stay up-to-date on Video marketplace trends, including innovation, and be able to provide the integrated agency team with recommendations for campaign planning.
● Train and manage Associate level team members ensuring campaigns are executed and monitored flawlessly.
● Partner with integrated media team to report on campaign performance not only against deal terms but also client-specific KPIs and objectives.
● Build and keep collaborative relationships with media partners.
● Remain in constant communication with agency team members and clients, as needed, to share status of campaigns, bring forward new opportunities, or raise awareness of any unexpected issues.
● Assist with development of industry POVs and thought leadership.
● Lead in collaboration with finance team members to resolve media billing issues.
● Ensure strict adherence to client budgets while meeting client objectives.
● Support the analysis of campaign performance data across linear and digital video platforms to identify key trends, optimization opportunities, and strategic recommendations that drive
improved client outcomes
● Collaborate with the integrated media planning team to develop holistic video investment strategies that leverage the strengths of linear and digital platforms to achieve client objectives.
● Contribute to the development of innovative video approaches, including addressable TV, CTV, programmatic video, and emerging formats, within the broader media plan.
● Support evaluation and recommending of new video vendors and technologies to enhance the agency's capabilities and deliver cutting-edge solutions for clients.
● Maintain a strong understanding of financial implications related to video investments and proactively identify opportunities for cost efficiencies and value maximization.
● Serve as a subject matter expert on the video landscape, providing insights and training to internal teams on new platforms, technologies, and best practices.
● Proactively identify and champion new trends and opportunities within the video landscape, contributing to the agency's innovation agenda and thought leadership initiatives.
● Other duties/responsibilities may be assigned from time to time.
Qualifications:
● 6+ years of experience buying Converged Television and Digital Video
● Proficiency in video landscape including legacy and emerging media owners
● Strong organizational and mathematical skills
● Ability to multi-task and deliver work on-time for set deadlines
● Ability to establish good working relationships with internal and external stakeholders
● Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
● Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
● Must be prepared for a fast-paced environment and be comfortable making decisions
The annual gross base salary range is $73,000 - $103,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
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What We Do
Barkley is an independent creative idea company. Potent modern brands are whole brands — they need creative ideas across a wide spectrum, from business to marketing — all built around a core, long idea we call a Red Thread. This spectrum is our playground. We are committed to knowing modern consumers better than anyone, and we're out to prove creativity can solve any problem. We're known for our ❤️ and hustle, and we’re always looking for whole brand thinkers.
