Supervisor, Media Strategy

Posted Yesterday
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Sausalito, CA, USA
In-Office
88K-110K Annually
Senior level
AdTech • Marketing Tech
The Role
Develop and lead integrated media strategies for consumer-focused and CPG brands. Serve as the day-to-day client strategy lead, analyze consumer and market insights, present media recommendations, oversee campaign execution and optimization, manage reporting and financial documentation, and coordinate cross-functional agency teams. Mentor junior staff, build client relationships, and identify innovative opportunities across digital and traditional media channels.
Summary Generated by Built In

Here at BSSP, we don’t take ourselves too seriously. We do serious work, but we have fun doing it. So, if you’ve got an interesting story, you like to create or you’re really really good with numbers and/or people, we may have a spot for you. it. So, if you’ve got an interesting story, you like to create or you’re really really good with numbers and/or people, we may have a spot for you.

As the Supervisor, Media Strategy are naturally curious, passionate about advertising, and energized by understanding consumer behavior. This role requires a strategic thinker who can translate business challenges into impactful media solutions while building strong client relationships.

You are ambitious, collaborative, and bring a challenger mindset—someone who pushes beyond conventional thinking, embraces innovation, and is committed to helping clients and teammates succeed. Ideally you have experience leading integrated media strategies for CPG brands and thrive in a fast-paced agency environment.

This role is based on site in Sausalito, Tuesday, Wednesday, Thursday, while working from Home on Mondays and Fridays.

ROLE RESPONSIBILITIES

  • Lead the development of integrated media strategies and plans that deliver against client business objectives.
  • Serve as the day-to-day strategic lead for clients Drive day-to-day media strategy with clients, ensuring all deliverables are accurate, insightful, and on time.
  • Analyze briefs, consumer insights, category trends, and competitive activity to identify growth opportunities.
  • Present strategic recommendations, media plans, and performance insights with confidence and clarity.
  • Oversee strategic consistency, campaign execution, optimization, and reporting across all channels.
  • Manage team workload, mentor junior staff, and foster a culture of collaboration and accountability.
  • Partner with Account, Creative, Analytics, Investment, and Operations teams and activation partners to develop fully integrated marketing solutions.
  • Build strong relationships with clients, internal teams, and industry partners.
  • Ensure planning documents, financial trackers, media authorizations, and campaign materials are maintained with accuracy.
  • Stay current on media trends, emerging technologies, and evolving consumer behaviors to drive innovation and continuous improvement.

QUALIFICATIONS

  • 5+ years of media planning, strategy, or communications experience in an agency or similar environment.
    • Client-facing experience, required
    • Integrated agency experience, preferred
  • Experience developing media strategies for CPG or consumer-focused brands.
    • Experience with new-to-market/start-up brands, preferred
  • Strong knowledge of digital and traditional media channels, including Video, Social, Search, Programmatic, Retail Media, OOH, Audio, Print, and TV.
    • Experience with both media planning and activation, required
  • Ability to turn data, research, and insights into compelling strategic recommendations.
    • Experience with research tools (ie: MRI, Kantar, MediaRadar etc.) and measurement solutions (ie: Brand Lift, Content Effectiveness, MMM, etc.), required
    • Experience with AI tools (ie: ChatGPT, Claude, Waldo), required
  • Exceptional communication, presentation, and storytelling skills.
  • A self-starter mindset, able to take initiative on tasks without prompting.
  • Strong project management skills with the ability to manage multiple priorities and deadlines. High attention to detail, strong organizational skills.
  • Experience mentoring and developing junior team members.

Skills Required

  • 5+ years of media planning, strategy, or communications experience in an agency or similar environment
  • Client-facing experience
  • Experience developing media strategies for CPG or consumer-focused brands
  • Strong knowledge of digital and traditional media channels, including video, social, search, programmatic, retail media, OOH, audio, print, and TV
  • Experience with both media planning and activation
  • Experience with research tools such as MRI, Kantar, and MediaRadar
  • Experience with measurement solutions such as Brand Lift, Content Effectiveness, and MMM
  • Experience with AI tools such as ChatGPT, Claude, and Waldo
  • Ability to turn data, research, and insights into strategic recommendations
  • Exceptional communication, presentation, and storytelling skills
  • Self-starter mindset and ability to take initiative
  • Strong project management, organizational, prioritization, and attention-to-detail skills
  • Experience mentoring and developing junior team members
  • Integrated agency experience
  • Experience with new-to-market or startup brands
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The Company
HQ: Sausalito, CA
130 Employees
Year Founded: 1993

What We Do

Just beyond the bridge from San Francisco, you will find the small town of Sausalito. It’s a quirky town with a different perspective on the most interesting city in the world. There you’ll find our office, full of interesting people. Strategists. Data enthusiasts. Media minded geniuses. Creatives. Natural-born creators. Free-thinkers. Makers alike. All products of the surroundings here in Sausalito. We don’t just talk about being unique and different. We live and work differently here in Sausalito. That’s how we’ve created interesting work with interesting brands for the last 3 decades. Things are just more interesting here beyond the bridge.

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