The Role
Leads integrated media strategy and planning across TV, streaming, digital, social, OOH, and emerging channels. Develops audience and marketplace insights, allocates budgets, presents recommendations to clients, identifies innovation opportunities, and oversees measurement and optimization. Partners with investment, analytics, and creative teams to execute campaigns, manages workflows and budgets, and mentors junior strategy staff while maintaining client relationships.
Summary Generated by Built In
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role
Reporting to the Associate Director, Brand Media Strategy, the Supervisor will take the lead on developing strategic content and identifying insights that inform the overall media recommendation. This is a client-facing role working with both the clients as well as internal teams and external agency partnersKey Duties & Responsibilities
- Develop integrated media strategies and plans – translating brand and media objectives into holistic media strategies across Linear TV, CTV/Streaming, Digital, Social, OOH, and other emerging channels
- Contribute to cross-channel budget strategy and allocation – recommending how investment should be distributed across channels, audiences, partners and key moments based on strategic priorities and business objectives
- Support and contribute to client-facing strategic communication – present media strategies, recommendations, performance insights and investment rationale to clients and senior stakeholders
- Identify cultural and marketplace opportunities – evaluate major sports, entertainment, cultural and tentpole moments to identify opportunities that strengthen brand relevance and reach priority audiences
- Turn data into actionable strategy – analyze audience, competitive, marketplace, brand and campaign data to uncover insights and translate them into clear recommendations
- Drive innovation and experimentation in media plans – identify new platforms, partnerships, targeting approaches, sponsorships, measurement solutions and emerging media opportunities for testing and potential scale
- Have an intimate knowledge of the client’s brand and product details
- Partner with media investment, analytics and creative teams – collaborate closely with multiple teams to translate overarching strategy into executable and measurable media plans while maintaining alignment with broader brand strategy
- Manage workflow and ensure process procedures are followed and manage expectations accordingly
- Oversee campaign measurement and optimization strategy – establish KPIs and measurement frameworks to evaluate campaign performance to determine what’s working, identify opportunities and inform future investment decisions
- Manage and develop junior strategy team members – providing strategic direction, reviewing deliverables, delegating workstreams all while coaching them and ensuring high-quality, client-ready output
- Represent Canvas Worldwide professionally with clients and industry
- Able to direct team and foster an environment for growth and learning while developing a positive culture
- Ensure that deadlines are met, including managing expectations internally
- Deliver accurate monthly budgets
Integration
Manage & Mentor
Qualifications
- 4-6 years of experience in Media Strategy or Planning
- 1+ years mentoring and developing staff
- High level proficiency and knowledge of Microsoft Office products
- Knowledge of common planning and measurement tools (NMI, MRI, Comscore, EDO, VideoAmp)
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports and managers
- Excellent time management skills and ability to follow through
- Extremely detail-oriented and precise
- Proven ability to maintain strong internal, external, and client relationships
- Be proactive - show interest in constantly learning and growing
- Experience with media budget stewardship and billing
- Experience planning media across TV, CTV, Social and Programmatic
- Experience developing Video Upfront strategy and execution preferred
- Tier 1 National auto experience preferred
- Bachelor’s degree preferred
- Occasionally attend offsite meetings (in orange county) with travel throughout the assigned area. Travel 10-25% of the time.
OPTIONAL: Travel Requirements:
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 3 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Skills Required
- 4–6 years of experience in media strategy or planning
- At least 1 year of experience mentoring and developing staff
- High-level proficiency with Microsoft Office products
- Knowledge of NMI, MRI, Comscore, EDO, and VideoAmp
- Ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Ability to prioritize and manage multiple tasks flexibly
- Excellent time management and follow-through
- Extremely detail-oriented and precise
- Ability to maintain strong internal, external, and client relationships
- Experience with media budget stewardship and billing
- Experience planning media across TV, CTV, social, and programmatic channels
- Experience developing video upfront strategy and execution
- Tier 1 national automotive experience
- Bachelor’s degree
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
