Super IC Marketer (Product marketing + Content + ABM)

Reposted 17 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
Mid level
Artificial Intelligence • Healthtech • Machine Learning • Software
The Role
Lead account-based and content marketing for target health-system accounts. Own account intelligence, ABM programs, digital engagement, customer proof, sales enablement, PR, and marketing operations to accelerate opportunities and arm internal champions.
Summary Generated by Built In
About Healthleap

Every day, millions of hospitalized patients who need intervention are missed because clinicians simply can't see everything. HealthLeap is building the AI operating system that helps care teams identify these missed patients, enabling them to improve health outcomes and generate millions of dollars. HealthLeap is changing what is possible: closing gaps that traditional workflows and clinician capacity could never.

Over the past year, we've grown contracted revenue more than 13x, expanded rapidly across leading health systems, and now help care teams identify patients across millions of inpatient encounters.

We're ~25 people. >$32M raised. SF-based, hybrid-friendly. And, we're delivering results that are changing lives.

About The Role

HealthLeap is hiring an Account-Based Marketing and Content Marketing Lead to build the buying committee at target accounts and arm champions with the proof they need to win internally.

You will own account intelligence, digital presence and engagement, customer proof, sales collateral, public relations, founder content, and marketing operations. The job is not to make more content. The job is to help the right stakeholders engage, equip sales with the right proof, and help active opportunities move forward.

What You Will Do

  • Account intelligence and ABM: Build and maintain account research, buying-committee maps, target-account segmentation, buyer personas, account pre-reads, and trigger tracking such as leadership changes, quality pressure, capacity issues, financial pressure, and relevant technology activity.

  • Demand generation and digital engagement: Run ABM programs, inbound and outbound campaigns, email nurture, landing pages, paid/search/social experiments, LinkedIn distribution, newsletters, and website conversion work.

  • Content and customer proof: Own the content calendar and produce blogs, white papers, eBooks, case studies, customer stories, proof points, videos, webinars, and reusable proof assets.

  • Sales enablement: Create sales presentations, one-pagers, ROI calculators, competitive battlecards, discovery guides, demo support, talk tracks, proposal support, and sales training materials.

  • PR and communications: Own press releases, media and analyst relations, industry awards, company announcements, crisis-communications support, founder social, and speaking-submission planning.

  • Marketing operations: Own CRM hygiene, marketing automation workflows, lead routing, dashboards, attribution, funnel performance reporting, and marketing-contribution analysis.

  • Partner and customer marketing support: Create partner enablement materials and co-marketing content; support retention and upsell campaigns with proof and customer-facing materials.

  • Event support, not event ownership: Create event messaging, webinar programming, speaker-submission content, and event materials. The Event Marketing Lead owns live-event logistics, sponsorship execution, meetings, and event ROI.

What We Are Looking For

  • Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations

  • Experience marketing to health systems, life sciences, healthcare buyers, or complex business-to-business buying committees

  • Salesforce, sequencing tool, and attribution experience

  • Strong writing and content judgment

  • Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns

  • Comfort working with founders, customers, sales, and outside vendors

  • AI fluency for research, drafting, content repurposing, and sales asset production

Nice To Have

  • 5 years of experience with U.S. health system clinical, financial, technology, or nutrition leaders

  • Healthcare context, including legal review, customer permissioning, and buying committees

  • Built a champion enablement library before

  • Background in clinical operations or quality improvement

If you're passionate about applying frontier AI to real-world impact, join us in building healthcare's future.

Skills Required

  • Experience in account-based marketing, content marketing, customer marketing, product marketing, demand generation, or revenue operations
  • Experience marketing to health systems, life sciences, healthcare buyers, or complex B2B buying committees
  • Salesforce experience
  • Sequencing tool experience
  • Attribution experience
  • Strong writing and content judgment
  • Experience creating customer proof, case studies, sales collateral, and persona-specific campaigns
  • Comfort working with founders, customers, sales, and outside vendors
  • AI fluency for research, drafting, content repurposing, and sales asset production
  • Five years of experience with U.S. health system clinical, financial, technology, or nutrition leaders
  • Healthcare context experience including legal review, customer permissioning, and buying committees
  • Background in clinical operations or quality improvement
  • Built a champion enablement library before
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The Company
20 Employees
Year Founded: 2022

What We Do

HealthLeap is an AI-driven clinical decision support platform designed to improve patient outcomes and hospital margins. It serves as an AI screening 'safety net' for hospitalized patients, primarily focusing on daily malnutrition screening to identify high-risk inpatients earlier than manual tools. By surfacing patients who need care, it enables timely clinician intervention, reduces hospital readmission rates, and improves billing accuracy for hospitals.

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