About The Company
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.
Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You’re someone who is genuinely obsessed with social media, from content creation to community management. You’re naturally curious and tuned into what’s trending, while being thoughtful about what feels right for a brand. You’re extremely organized, detail-oriented, and excited to contribute wherever needed, whether that’s brainstorming content or supporting behind the scenes. Most of all, you’re eager to learn, collaborate, and be part of a creative, fast-moving team.
About The Role
This role offers a hands-on opportunity to learn and grow within a collaborative, creative social team. As a Social Intern, you’ll support the day-to-day execution that brings our channels to life—from engaging with our community to contributing to content development. The social team plays a key role in shaping how the brand shows up, fostering connection, driving engagement, and supporting broader marketing objectives. This position reports to the Director of Social Media and partners closely with the wider team.
Responsibilities include:
- Assist with TikTok content creation and editing, helping source creators, collaborators, and formats that
- feel fresh and aligned with our voice.
- Support community management by monitoring comments and DMs, engaging thoughtfully with our
- audience, and identifying meaningful UGC to share.
- Support day-to-day social operations, including organizing content libraries, assisting with product orders,
- and helping prep for shoots.
- Help track social performance by pulling basic analytics, keeping an eye on trends, and sharing insights and
- opportunities.
- Research and gather content inspiration to help inform upcoming posts and creative direction.
Qualifications & Experience
- A strong interest in social media, especially TikTok and Instagram, and an understanding of what resonates
- on each platform.
- A passion for beauty, wellness, and storytelling, with a natural sense of aesthetic and tone.
- Organized and detail-oriented, with the ability to manage multiple small tasks at once.• Some experience creating or editing short-form content (TikTok, Reels, or similar).
- Curious and analytical, with an interest in understanding performance and trends.
- A thoughtful communicator who enjoys working collaboratively.
- A positive, proactive attitude and a willingness to jump in and learn.
- Currently enrolled in a relevant undergrad (entering Junior or Senior year) in a related area of study and able to receive course credit with proper documentation.
FAQ
- Type of Hire: The internship will be part-time (16-24 hours/week) and run from June 1st – July 31st, working in our Hybrid environment in Santa Monica, CA.
- Compensation: Students must be eligible to receive school credit and provide supporting documentation, and work in our Hybrid environment.
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in the office Tuesdays and Thursdays at our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
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What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
