The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The CRM Summer e.l.f.tern will support Naturium’s lifecycle and loyalty marketing efforts, helping drive customer acquisition, engagement, and retention across owned channels. This role offers hands-on experience with email, SMS, loyalty programs, and customer journey optimization, while collaborating cross-functionally to ensure cohesive, data-informed messaging throughout the customer lifecycle.
Responsibilities:
- Lifecycle & Loyalty Initiatives
- Support the development of a new loyalty acquisition strategy across owned channels, paired with a retention approach for newly enrolled members
- Assist in designing and optimizing customer journeys, including welcome, replenishment, post-purchase, and loyalty tier experiences
- Coordinate loyalty promotions, point mechanics, rewards catalog updates, and member communications
- Monitor and track loyalty KPIs, including enrollment, activation, and repeat purchase rate
- Email & SMS Campaign Support
- Help develop email and SMS strategies supporting product launches, brand initiatives, and product education
- Create and maintain briefs for copy and creative assets
- Assist with building, QA’ing, and deploying email and SMS campaigns (promotional, transactional, lifecycle, winback, post-purchase, and educational)
- Support audience segmentation, personalization logic, and A/B testing initiatives
- TYB & Loyalty App Management
- Support day-to-day coordination with TYB and other loyalty or UGC platforms, including briefs, asset delivery, and campaign timing
- Track and report on engagement, referrals, UGC submissions, and reward fulfillment
- Assist with troubleshooting and escalating platform issues to external vendors
- Operations & Cross-Functional Support
- Partner with Brand, Creative, eCommerce, and Customer Service teams to align messaging, promotions, and timing
- Support promotional setup, including UTMs and offer codes, to ensure accurate tracking and execution
Requirements:
- Must be available for the full internship period: June 17th - August 21st
- Must be a rising junior or senior at the time of the internship
- Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related field
- Strong interest in CRM, loyalty, and lifecycle marketing
- Familiarity with email and SMS platforms is a plus
- Basic understanding of segmentation, personalization, A/B testing, and marketing analytics
- Experience using Figma is a plus
- Highly organized with strong time management and communication skills
- Comfortable working with spreadsheets, trackers, and dashboards
- Detail-oriented with a QA mindset and ability to follow structured processes
- Passion for the beauty industry, with awareness of competitors and thought leaders
Business Rationale:
- This summer, the CRM e.l.f.tern will support Naturium’s lifecycle and loyalty marketing initiatives, with a primary focus on strengthening loyalty program acquisition and retention. As a core project, the intern will help develop an owned-channel strategy to induct new members into the loyalty program, plan their onboarding experience, and map their ongoing journey. Through hands-on execution across email, SMS, and loyalty platforms, this role will help drive stronger customer relationships and long-term engagement.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
